Earlier quoted context omitted.
I admire both and I find the push to Pick a Steve Team really irritating.
Both, the sum is greater than the parts. Neither of them would be there without the other.
Money would be made by each person regardless but this combination not only got more units to fly off the shelf, it got the company off to a more above-average likelihood of future products doing well with growth from there.
The longer that structure can be maintained, the better.
Most of the time a miraculous salesman or marketing strategist has an average to below-average product to represent, and they will still do very well.
So well in fact, that they themselves may never find out what the full upside would be if they had a product that actually was above-average enough for it to be able to sell on its own one way or another. And then act as a multiplier to that.
Through the roof can be hard to avoid then.
Same business plan I had as a preteen, way before Apple got going.