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Amazon closing its Fresh and Go stores

finance.yahoo.com

11–20 of 572 posts

Re: Amazon closing its Fresh and Go stores

#11
post #6

Coincidentally(?) they are open their first big box retail store: https://www.cnbc.com/amp/2026/01/09/amazon-plans-first-big-b...

When I saw the picture at the start of the article, I briefly thought they would do it like IKEA and let people pick the articles directly from the Amazon warehouse...

Re: Amazon closing its Fresh and Go stores

#13
I’m in an interesting place. Here in Seattle I am two blocks from one of the largest Amazon Fresh stores. It was built on the former location of a local grocer. The construction was almost complete before Covid hit, but Amazon shuttered the store during that time. As a result there was no groceries in my neighborhood from 2018-2023.

Now it seems Amazon is going to leave us a grocery desert yet again.

They were piloting smart carts at the location. The cart scans your items so checking out you just push the cart through a scanner that weighs it. But this invention was like a microcosm of Amazon’s whole fuckup with groceries. The problem with the store wasn’t that I couldn’t check out fast enough, it’s that it was a shit grocery store. They had popular products but they were missing all the unpopular, low margin products you need to actually cook (baking powder, shortening, tomato paste, soy sauce…). They only hire non-union jobs program people at the registers because Amazon believes that cashier is a sub-human role.

The previous store had an owner who would wander the aisles and chat with customers. The new store has Europeans with clipboards who watch you as you shop.

Re: Amazon closing its Fresh and Go stores

#15
post #7

Their fate seemed sealed when it was revealed a bit back that the “just walk out” technology was more hype than substance. Just lots of people watching what you’re doing on camera vs an actual AI that worked well at mass deployment scale. A good idea, poorly executed. Reports said the “AI” was largely 1000+ people in India watching the cameras. If Amazon actually managed to build AI that worked well at a decent cost…

AI: Actually Individuals¹

¹ Individuals manning a labyrinthine system of cameras and sensor fusion, like hawks, logging the precise moment you plop a Twix into your basket! Praise Bezos!

Re: Amazon closing its Fresh and Go stores

#16
post #11
post #6

Coincidentally(?) they are open their first big box retail store: https://www.cnbc.com/amp/2026/01/09/amazon-plans-first-big-b...

When I saw the picture at the start of the article, I briefly thought they would do it like IKEA and let people pick the articles directly from the Amazon warehouse...

If you've ever been in a Fresh store, that's kind of what it was as well. I saw maybe 20% off-the-street customers, the rest were AMZN workers filling delivery orders.

Re: Amazon closing its Fresh and Go stores

#17
post #7

Their fate seemed sealed when it was revealed a bit back that the “just walk out” technology was more hype than substance. Just lots of people watching what you’re doing on camera vs an actual AI that worked well at mass deployment scale. A good idea, poorly executed. Reports said the “AI” was largely 1000+ people in India watching the cameras. If Amazon actually managed to build AI that worked well at a decent cost…

There is no difference from the customer perspective so the store failed for reasons that have nothing to do with the "just walk out" technology or lack thereof. Why spend lots of money doing R&D only to find out that the concept doesn't sell? Wait for the product to be successful before spending the money to scale it up. Same as anything else.

"Do things that don't scale."

Re: Amazon closing its Fresh and Go stores

#18
> On April 4, 2024, it was revealed that Amazon's "Just Walk Out" technology was supported by approximately 1,000 Indian workers who manually reviewed transactions. Despite claims of being fully automated through computer vision, a significant portion of transactions required this manual verification. ( https://en.wikipedia.org/wiki/Amazon_Go )

Wonder how much of this is due to economics since computer vision tech never reached the expected performance + outsourced workers got (relatively) much more expensive after COVID.

Re: Amazon closing its Fresh and Go stores

#19
post #7

Their fate seemed sealed when it was revealed a bit back that the “just walk out” technology was more hype than substance. Just lots of people watching what you’re doing on camera vs an actual AI that worked well at mass deployment scale. A good idea, poorly executed. Reports said the “AI” was largely 1000+ people in India watching the cameras. If Amazon actually managed to build AI that worked well at a decent cost…

That 90s IBM commercial was pretty rad though.

Re: Amazon closing its Fresh and Go stores

#20
I always found the "Amazon 4-Star" name funny. Presumably when it was first pitched internally it was called "Amazon 5-Star", then they realised that meant they basically couldn't sell anything, since nothing popular gets a full 5 stars. So they changed it to "4-Star", which just sounds awkward, and lacks the suggestion of top-quality that "5-Star" would. Instead, it's like the "Amazon Not-too-bad" store. I was amazed that they actually went ahead with it.
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