Juicy Campus to Shut Down

#1

Post by Guatejon » Thu, Feb 05, 2009, 3:36 AM UTC

Juicy Campus to Shut Down
juicycampus.blogspot.com

Re: Juicy Campus to Shut Down

#2

Post by edgeztv » Thu, Feb 05, 2009, 6:36 AM UTC

Who would have thought, a year ago, that any site with that number of users would be shutting down.

I too have seen ad revenues decrease 3-5x on my site. Are websites that don't sell a product no longer viable?

Re: Juicy Campus to Shut Down

#3

Post by psyklic » Thu, Feb 05, 2009, 7:05 AM UTC

edgeztv wrote: post #2

Who would have thought, a year ago, that any site with that number of users would be shutting down. I too have seen ad revenues decrease 3-5x on my site. Are websites that don't sell a product no longer viable?

Don't take juicycampus as the norm -- the site was very controversial. Because of this, google pulled them from adsense, they received legal challenges, and im sure they had difficulties getting funded after the initial round.

Re: Juicy Campus to Shut Down

#4

Post by tsally » Thu, Feb 05, 2009, 7:08 AM UTC

Could someone with more business experience than I elaborate on this? Is it really just because ad revenue is down, or was the company mismanaged? My impression of this site was that it was widely successful. I know that it had definitely broken into the mainstream (known among the average college population), which is a huge milestone.

Re: Juicy Campus to Shut Down

#5

Post by helveticaman » Thu, Feb 05, 2009, 8:16 AM UTC

Seems like such a waste to see a popular website just die without anyone to keep it alive.

EDIT: I was just reading the gossip on my campus. Good riddance.

Re: Juicy Campus to Shut Down

#6

Post by jupiter » Thu, Feb 05, 2009, 9:46 AM UTC

tsally wrote: post #4

Could someone with more business experience than I elaborate on this? Is it really just because ad revenue is down, or was the company mismanaged? My impression of this site was that it was widely successful. I know that it had definitely broken into the mainstream (known among the average college population), which is a huge milestone.

I think you cannot keep a site with traffic like this running on AdSense (at least with a decent performance) and it's definitely not an environment for advertisers who pay top dollars.

Re: Juicy Campus to Shut Down

#7

Post by akd » Thu, Feb 05, 2009, 9:46 AM UTC

tsally wrote: post #4

Could someone with more business experience than I elaborate on this? Is it really just because ad revenue is down, or was the company mismanaged? My impression of this site was that it was widely successful. I know that it had definitely broken into the mainstream (known among the average college population), which is a huge milestone.

Juicy Campus wouldn't have survived in any economy. The site is so repugnant that no legitimate advertiser wanted to be associated with the site.