The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze

#1

Post by adrianscott » Thu, Oct 18, 2012, 8:40 PM UTC

The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze
adrianscott.org

Re: The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze

#2

Post by waynelambright » Thu, Oct 18, 2012, 8:54 PM UTC

a few years back I increased my pricing from $15 a year to $140 at ImageDeposit.com, I never looked back. Happier people and more revenue. Celebrating 10 years this month.

Re: The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze

#3

Post by tantrix » Thu, Oct 18, 2012, 9:05 PM UTC

Interesting! As an aside, did you have any feeling about $9.95 v $10?

Re: The “Restaurant Wine” Pricing Model & Why We Doubled Subscription Prices at Ryze

#4

Post by adrianscott » Thu, Oct 18, 2012, 9:10 PM UTC

tantrix wrote: post #3

Interesting! As an aside, did you have any feeling about $9.95 v $10?

Thanks! We started out w/ $9.95, which I personally preferred... At some point we moved to $10, but didn't really A/B test back then like I am more into these days. My expectation is that $9.95 was a better match for our offering/branding etc. I think the $0.05 difference is large psychologically, especially for a monthly subscription. We also had many subscribers supporting the site more for social benefits than purely business value, so I think that'd be consistent with that as well.