Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Apple testing new App Store design that blurs the line between ads and results

9to5mac.com

Post reply on HN
Print view View original

361–370 of 523 posts

Re: Apple testing new App Store design that blurs the line between ads and results

#361

Post by rahoulb »

aucisson_masque wrote: post #108
mdasen wrote: post #21

This is what basically everyone else has done over the past decade. Google used to put a different background behind ads in its search ( https://www.fsedigital.com/wp-content/uploads/2023/11/Google... ). It made it really easy to tell what was an ad and skip over it quickly. Now it's a lot harder to quickly notice what's an ad and what isn't. Sites used to have banner ads. Now they show posts that look exactly like t…

> It's shocking that Apple hasn't done this trick yet when everyone else started doing it years ago. I pay Apple premium price for their phones. If they become as bad as the other, what’s the point to pay so much ?

That's the demand for GROWTH.

They've hit the limits of iPhone sales - and upgrade cycles are slowing. Hardware products in general are "streaky" - ie. demand and sales drop in the period after a new product is released, so how often can you produce a new version and what happens if that new version isn't a hit?

Whereas subscriptions provide recurring revenue. And services, in general, can bring in more money without an equivalent increase in costs.

I recently read "Apple in China" and one of the things I hadn't realised is how many people at Apple came from IBM under Tim Cook's reign. What he's done for Apple is turn them into a predictable, consistent, revenue machine.

Re: Apple testing new App Store design that blurs the line between ads and results

#363

Post by poulpy123 »

andsoitis wrote: post #154
aucisson_masque wrote: post #108

Earlier quoted context omitted.

> It's shocking that Apple hasn't done this trick yet when everyone else started doing it years ago. I pay Apple premium price for their phones. If they become as bad as the other, what’s the point to pay so much ?

You don’t think the hardware and software ecosystem are superior to the competition?

Their cheapest iPhone in my country is 719€, the cheapest Google pixel is 399€, the cheapest Samsung Galaxy is 149€. I can install firefox with addons from the play store. I can still for now install whatever software I want on my android phone. If I'm not happy with an android brand I can switch with minimal effort to another brand next time. So no, iPhone are not superior to the competition on all situations

Re: Apple testing new App Store design that blurs the line between ads and results

#364

Post by nkrisc »

browningstreet wrote: post #158
bool3max wrote: post #90

Earlier quoted context omitted.

What’s interesting to me is that no matter how “hidden” the AD indicator may be, my brain always seems to very quickly train itself to swiftly skip such posts when scrolling/browsing. Or I could simply be another clueless victim of advertising. If only I could know the number of sponsored posts I never consciously acknowledge and am influenced by on the daily.

The problem with this, I've found, is that you end up skipping a lot of things, and then find out later on that features were introduced years ago that you've wished, throughout the interim, existed. It's hard to keep up. I wish there was regulation enforcing background colors for ads.

The solution to the plague of ads is to just stop buying so much shit. Most the stuff we buy shouldn’t even exist in the first place.

Re: Apple testing new App Store design that blurs the line between ads and results

#365

Post by alt227 »

gverrilla wrote: post #262
k2enemy wrote: post #148

Earlier quoted context omitted.

I could not agree more. It probably doesn't help that I just spend an hour trying to figure out how to update to 18.7.3 on my iphone. It turns out you can't. The only way to get security updates now is to upgrade to iOS 26. Apple no longer supports security updates to old major versions if the device is capable of running the new major release. Apple is no longer making choices that benefit customers, but ones that b…

If in the past it has, it was precisely to reach the present situation. It's naive to expect these companies to be pro-costumers. They would rape your mother if they could - the only reason they don't is because that would make you not buy their product and falsehoods.

> It's naive to expect these companies to be pro-costumers.

For the last 20 years this is exaclty what Apple fans have believed. Its refreshing to see people finally realise that they are just a normal company, making money at the expense of their customers. Its just they dont hide it as well anymore.

Re: Apple testing new App Store design that blurs the line between ads and results

#367

Post by alt227 »

dathinab wrote: post #332

there are already regulations in the EU which say - ADs need to be clearly recognizable as such - bunch of other things related to deceiving users and customer protection - the risk this enables in combination with target ads to trick a user into installing a look alike malware makes such designs IMHO negligent, and in the EU you are responsible for (your) negligence no matter what you put in some TOS so why do we to…

> so why do we tolerate sites systematically blending the lines between ads and content

Precisely because it has started to be regulated.

Pre regulation, companies were tiptoeing forward, creating a new market and seeing what they could get away with with their customers. Now there is regulation they have a line drawn in the sand for them, and they know exactly what they can and cant do to screw consumers. Therefore they all now toe that line, and push as close to it as they can without crossing it.

What follows is a never ending cat and mouse game of companies finding loopholes in the regulation and regulators rushing to catch up and close the holes.

Re: Apple testing new App Store design that blurs the line between ads and results

#368

Post by MonkeyClub »

torben-friis wrote: post #311
mdasen wrote: post #21

This is what basically everyone else has done over the past decade. Google used to put a different background behind ads in its search ( https://www.fsedigital.com/wp-content/uploads/2023/11/Google... ). It made it really easy to tell what was an ad and skip over it quickly. Now it's a lot harder to quickly notice what's an ad and what isn't. Sites used to have banner ads. Now they show posts that look exactly like t…

>It's shocking that Apple hasn't done this trick yet when everyone else started doing it years ago. They sell a walled garden. If shit gets inside the walls, we might as well come out. I’m not willing to pay the apple tax any longer. Let the ad sellers pay if they’re the main costumers.

> I’m not willing to pay the apple tax any longer.

Problem here is that when you decide you no longer wish to pay the tax and want to exit the walled garden, you discover that there's a heap of functionality and convenience you'll have to let go, and add complexity and cost to your setup.

I actively avoided relying on iCloud even when it was the sane option, but many people that will feel like the walled garden is no longer suiting them will have to figure out ways to move files, emails, and (crucially) communication channels out of the ecosystem.

I think a large number of them will decide that it's not worth the hassle, and remain walled in. Which is the idea to begin with.

Sure, this is HN, and many will say "screw it, I'll Nextcloud my way out", but the genpop will remain within the gilded cage.

Re: Apple testing new App Store design that blurs the line between ads and results

#369

Post by 34679 »

apparent wrote: post #252

The search results in the App Store are ridiculous. Sometimes I search for an app by name and have to scroll through dozens of other apps before finding the one I had searched for. App Store search is as broken as Apple Mail search, if not worse.

You should see what Google has done with the latest version of the Phone app. You used to be able to click on contacts and that would show you.. your contacts. Now it shows recent calls with a search bar for contacts. Say I want to call a friend named Dave. As soon as I start typing, search results begin populating, but none of the names it offers start with "D", they just contain "D" somewhere. It could be the middle of a last name. And I can't figure out why they'd fuck this up. There are no ads to be injected into my attempts to find a contact, so I have to wonder if this is just the beginning of a push to ruin every convenience so users will turn to Gemini for everything.

Re: Apple testing new App Store design that blurs the line between ads and results

#370

Post by wvh »

I feel these practices contribute to the post-truth society where a user looks for a fact and gets a paid-for opinion shoved in the face instead. It should be easy for the user to discern the factual relevance of search query results, and it does not bode well if the provider of the search functionality is in on the deceit.
Post reply on HN