251–260 of 523 posts
How do you test for ad effectiveness vs annoyance? Especially so for a captive audience where they can’t leave and go elsewhere? It seems like every market leader that gets ads eventually “optimises” towards making them look like not ads. Obviously they will be more effective if people don’t realise what they are, so how do they account for annoyance (and the other negatives a user experiences) while doing these a/b…
App Store search is as broken as Apple Mail search, if not worse.
Instead, Apple delivered results with misspellings of the company name or applications that didn't contain any portion or variant of the search string AT ALL. Not in the app name, description, publisher name... anywhere.
I complained to Apple and got a boilerplate bullshit response. Then I raised a threat of legal action for Apple's hijacking and perversion of our trademark in their search results. This at least provoked a specific response, where Apple claimed that publisher name is "one of the top three" criteria for app-store search.
BULLSHIT.
It still says AD in big blue letters on the new version. Not really a big deal from my point of view. Still there does seem to be a pattern of ignoring their hardcore fanbase: using Gemini, making ads less obvious, making free apps part of paid bundles. I suspect Apple are getting a lot of pressure from shareholders, given their recent growth has been far lower than e.g. Google. This is not a trend I like and I'm def…
Sure, but it'll be small next letters after this. Then small grey letters. Then small grey letters on the details page. Then small grey letters in an accordion on the details page. Then ...
The search results in the App Store are ridiculous. Sometimes I search for an app by name and have to scroll through dozens of other apps before finding the one I had searched for. App Store search is as broken as Apple Mail search, if not worse.
And +1 to pitiful Mail search.
But Apple has long suffered from a peculiar learning disability in regard to search. Not only does Finder fail to find files matching search strings that it's showing you IN THE CURRENT DIRECTORY... but both Finder and Spotlight provide no option to include WHERE it found stuff in search results. You can't even add "path" to the result columns as an OPTION. So if it finds a bunch of files with the same name... oh well.
Leave it to Apple to field a search facility that refuses to tell you WHERE it found stuff.
It still says AD in big blue letters on the new version. Not really a big deal from my point of view. Still there does seem to be a pattern of ignoring their hardcore fanbase: using Gemini, making ads less obvious, making free apps part of paid bundles. I suspect Apple are getting a lot of pressure from shareholders, given their recent growth has been far lower than e.g. Google. This is not a trend I like and I'm def…
Why must Apple do this? They're already rolling in profits that dwarf the national budgets of most countries. And I say this as a shameless Apple fanboy.
How do you test for ad effectiveness vs annoyance? Especially so for a captive audience where they can’t leave and go elsewhere? It seems like every market leader that gets ads eventually “optimises” towards making them look like not ads. Obviously they will be more effective if people don’t realise what they are, so how do they account for annoyance (and the other negatives a user experiences) while doing these a/b…
Why would you care about annoyance when you captured your audience?
Traditionally you would be able to measure annoyance by reduced usage, but that’s not the case in a captive market, so how do you measure it?
How do you test for ad effectiveness vs annoyance? Especially so for a captive audience where they can’t leave and go elsewhere? It seems like every market leader that gets ads eventually “optimises” towards making them look like not ads. Obviously they will be more effective if people don’t realise what they are, so how do they account for annoyance (and the other negatives a user experiences) while doing these a/b…
>How do you test for ad effectiveness vs annoyance? In a walled garden like apple? You simply don't, just make the test gradual and long enough until people get used to it.
The search results in the App Store are ridiculous. Sometimes I search for an app by name and have to scroll through dozens of other apps before finding the one I had searched for. App Store search is as broken as Apple Mail search, if not worse.
Makes you scroll past shit with a 0.001% chance you will download it on the way to the app you are really looking for.