Earlier quoted context omitted.
I want the option to opt out before I'm forcibly opted in and can possibly trigger the functionality. Even Windows 8 religiously asks you these questions at first boot after installation.
Windows 8 isn't gratis, you can complain but you can't demand anything from a free (as in gratis) product.
We did that because we believed it was a better alternative. So some of us get passionate when advertisements creep in the default installation...