Apple Said to Acquire Color

#1

Post by zachh » Thu, Oct 18, 2012, 2:25 AM UTC

Apple Said to Acquire Color
thenextweb.com

Re: Apple Said to Acquire Color

#2

Post by eliajf » Thu, Oct 18, 2012, 2:29 AM UTC

Sad if true, for all the hardworking companies out there that are working very hard to make a difference in customer's lives. Only overpriced products with no product/market fit can be acquired for "high double digit" millions.

Re: Apple Said to Acquire Color

#3

Post by greendestiny » Thu, Oct 18, 2012, 2:43 AM UTC

eliajf wrote: post #2

Sad if true, for all the hardworking companies out there that are working very hard to make a difference in customer's lives. Only overpriced products with no product/market fit can be acquired for "high double digit" millions.

I think its probably more to do with large number of patents they claimed to have for localization and sharing. At least that was the hype at the time of their funding.

Re: Apple Said to Acquire Color

#4

Post by ctrl_freak » Thu, Oct 18, 2012, 2:45 AM UTC

eliajf wrote: post #2

Sad if true, for all the hardworking companies out there that are working very hard to make a difference in customer's lives. Only overpriced products with no product/market fit can be acquired for "high double digit" millions.

I don't think Apple buys up companies due to "hype", and considering the amount of negative press Color has been receiving as of late, that seems especially unlikely here. More likely it is a talent acquisition, or as greendestiny suggests, patents.

Re: Apple Said to Acquire Color

#5

Post by timerickson » Thu, Oct 18, 2012, 2:46 AM UTC

I've been a quiet fan of Color since the beginning, from a technology/team standpoint, not a product standpoint. I think its smart for Apple.

We can all agree that the product launch and the product itself was terribly implemented, but that doesn't mean the technology behind it can't be impressive. It also doesn't have to mean that Apple can't make good use of the technology and talent at Color by embedding them into existing teams and apps.

Re: Apple Said to Acquire Color

#6

Post by [deleted] » Thu, Oct 18, 2012, 2:47 AM UTC

eliajf wrote: post #2

Sad if true, for all the hardworking companies out there that are working very hard to make a difference in customer's lives. Only overpriced products with no product/market fit can be acquired for "high double digit" millions.

[deleted]

Re: Apple Said to Acquire Color

#7

Post by ctide » Thu, Oct 18, 2012, 2:48 AM UTC

If you didn't think the patent system was fucked up before, you sure as fuck should know now.

Re: Apple Said to Acquire Color

#8

Post by Apocryphon » Thu, Oct 18, 2012, 2:49 AM UTC

When has there ever been a wild (non-obvious) Apple acquisition rumor that was substantiated?

Re: Apple Said to Acquire Color

#9

Post by mukaiji » Thu, Oct 18, 2012, 2:50 AM UTC

My HN timeline for today:

(morning) "Color to be shutting down" (afternoon) "Color IS NOT shutting down" (evening) "Color is acquired by Apple"

wtf just happened.

Re: Apple Said to Acquire Color

#10

Post by danso » Thu, Oct 18, 2012, 2:51 AM UTC

timerickson wrote: post #5

I've been a quiet fan of Color since the beginning, from a technology/team standpoint, not a product standpoint. I think its smart for Apple. We can all agree that the product launch and the product itself was terribly implemented, but that doesn't mean the technology behind it can't be impressive. It also doesn't have to mean that Apple can't make good use of the technology and talent at Color by embedding them into…

What technology exactly? Their initial tech claims (which were never verified or detectable in real world usage) were impressive. Their pivot made little mention of using that tech. What tech of Color's can we conclusively say actually works in the real world?