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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

electrek.co

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#111

Earlier quoted context omitted.

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics That and also it's just a bad product. >That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. A pickup truck should just be max utility, especially if you're a manufacturer making your first one edit: agree there's a market…

>A pickup truck should just be max utility, especially if you're a manufacturer making your first one I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

> ... most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

Yes, but that lifestyle can and sometimes does include actual needs for some of the utility. There is a great observation from Representative Marie Gluesenkamp Perez, a Democrat from Washington’s 3rd District in an NYT piece a couple of days ago. I included a perhaps too long quote in lieu of apologizing for the paywall.

> “Spreadsheets can contain a part of truth,” Ms. Gluesenkamp Perez told me. “But never all of truth.”

> Looking to illustrate this, I bought the recent book “White Rural Rage” and opened it more or less at random to a passage about rural pickup trucks. It cites a rich portfolio of data and even a scholarly expert on the psychology of truck purchasers, to make what might seem like an obvious point — that it’s inefficient and deluded for rural and suburban men to choose trucks as their daily driving vehicles. The passage never does explain, though, how you’re supposed to haul an elk carcass or pull a cargo trailer without one.

https://www.nytimes.com/2026/01/12/opinion/marie-gluesenkamp...

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#112
post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

I'll always give Tesla, SpaceX etc props for the work they accomplish, even though Elon is at the helm, he's not a perfect dude but I will give him props when he gets something right too. At the end of the day his employees are doing incredible work and it should not be written off because of Elon. To any Tesla / SpaceX employee whether you agree with Elon or not, thank you for helping to build a more interesting tom…

Yeah SpaceX's tech is amazing. Funny China's like "star link launches are bad" then they're trying to do even more, China knows what's up.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#113
post #74

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

> It's a shame the Lightning got discontinued. > As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. The F150 Lighting (and the Cybertruck) are failing precisely because it was impractical. It was expensive, has limited range when doing actual "pickup truck" work, like hauling tons of construction materials. It was buil…

The lighting is fine for towing, especially the type that people usually do. You can tow up to 10,000lbs and the truck has ridiculous power to pull it.

What you can't do it tow it long distances (>90mi, worst case) without 40 minute stops every 1.5 hours. That sucks.

But the truth is very few truck owners are towing huge loads long distances.

However, if you are pulling your lawn care trailer around town, you will not have a problem, because every day you start with a full charge.

As an aside, the main killer of range for a trailer is a function of speed and drag. Low drag trailers driven at highway speeds (60-65) have marginal impacts on range, regardless of weight.

Again, the whole thing is ridden with misconceptions and misunderstandings. The majority of people who tow stuff, can still tow stuff while reaping cheaper operating costs.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#114
post #52

Earlier quoted context omitted.

>A pickup truck should just be max utility, especially if you're a manufacturer making your first one I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

Lifestyle sells. I drive a wagon. Of course wagon owners talk about the utility. And yet, you can buy a wagon with a twin-turbo V8 engine. What's the "sportwagon" segment all about? Certainly not going to Home Depot to buy four toilets for the new house, it's about putting your $15,000 Cannondale Black Ink MTB on the roof and swanking up to the trailhead.

The brain is a confabulation/justification engine.

In reality ideal utility is likely found in the shape of a 2008 Toyota Camry and a U-Haul truck rental when necessary.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#115

I think the dealership monopoly is partly to blame. Dealers get more reoccurring revenue from ICE vehicles, so they are incentivized to not stock EVs and to steer customers away from them. Ford seemed to understand this and attempted a direct sale program for EVs, but they canceled it due to dealer pushback. https://fordauthority.com/2025/02/ford-ev-inventory-hub-syst...

Yes I think there's a real innovators' dilemma here for traditional automakers with dealer networks. Dealers make most of their money on servicing vehicles, not selling them. And EVs require almost no servicing.

I bought a used Audi etron a couple months ago. Agent was going to try to sell me a service plan and realized none of them apply to electric :) The downstream fanout of the auto industry is huge…

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#116

Earlier quoted context omitted.

>A pickup truck should just be max utility, especially if you're a manufacturer making your first one I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

Heartbreaking but true. The most popular pickups today are not the most useful pickups. There are no more basic utilitarian pickups any longer, at least in the US. Pickups are a little bit interesting in this regard. For any given model (eg: Tacoma, Frontier, etc.) the more premium the truck, the worse it is at being a truck. Each feature you add reduces its payload, and in the case of the Frontier, you could drop fr…

I would be willing to say that a small Japanese kei truck is more than the average American would ever need for hauling furnishings, appliances and lumber. If you really need something bigger renting a trailer or truck is dirt cheap

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#117

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

...misconceptions and misunderstanding, rather than actual practical matters.

What's the range of an F-150 Lightning when towing a small travel trailer? The Rivian R1T is ~150 miles give or take. I assume the F-150 is similar.

At least for towing, the math isn't great. Especially when you add in the cost - my Honda Ridgeline was $42k in 2021. EV trucks are roughly double that amount.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#118

I'm sure the usual detractors will be here to whine "Electrek is biased against Tesla!" To which I would ask: Is it "bias" because they simply report on Tesla frequently? Would it be "less biased" if they ignored Tesla? Obviously Electrek can't simply invent positive press for Tesla to report on. Putting that aside though. The Cybertruck by all measures has been an abject failure. Its production run was so limited th…

Fred Lambert (Electrek founder) was pro-tesla and was using his site to get a huge number of referral credits. Then Tesla changed the rules on that referral program.

That's what triggered the beef. Fred sold all shares, took down all the pro-tesla articles, and posts nearly exclusively only negative tesla articles since.

Seems both parties were/are within legal rights, but it is clearly bias.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#119

Earlier quoted context omitted.

Heartbreaking but true. The most popular pickups today are not the most useful pickups. There are no more basic utilitarian pickups any longer, at least in the US. Pickups are a little bit interesting in this regard. For any given model (eg: Tacoma, Frontier, etc.) the more premium the truck, the worse it is at being a truck. Each feature you add reduces its payload, and in the case of the Frontier, you could drop fr…

The Ford Maverick is pretty utilitarian, inasmuch as any new US vehicle is. The Slate is utilitarian, but remains to be seen if it actually ships. https://www.slate.auto/en

I decide if a truck is utilitarian by whether I have to flag a 2x4x8 in the bed or not.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#120

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

I disagree that EV-s are held back by misconceptions. More their price and range.

Exactly, price is a huge problem. IIRC, the average selling price of F-150 is ~50k.

The extended range Lightning tended to be $60k and up. Sure, it had AWD, but lots of people didn't need that. The Cybertruck is even more expensive.

Both had huge preorders when they were announced at ~50k.

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