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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

electrek.co

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#21

Post by catigula »

billti wrote: post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

I feel like kudos for making a public eye-sore merely because people typically don't make public eye-sores is a bit missing the point.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#22

Post by mdavid626 »

Workaccount2 wrote: post #17

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

I disagree that EV-s are held back by misconceptions. More their price and range.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#23

Post by cmrdporcupine »

godzillabrennus wrote: post #18

I wanted an F-150 Lightning when it launched. Demand was high enough that I was told I'd have to pay over retail. I did not buy an F-150 Lightning and bought an ICE (internal combustion engine) vehicle. The depreciation of electric vehicles has made me appreciate those circumstances more and more.

The depreciation though has meant that used EVs are a bargain now.

But yes, as usual, dealers killed an EV. Same story for so many EVs. They don't want to sell them. They saw their opportunity to milk and screw up a product they didn't want, because of scarcity, and effectively poisoned it.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#24

Post by throw0101d »

I've seen headlines / stories giving Toyota grief about not going 'all-in' on BEVs while many other companies did.

It seems that the hybrid-first strategy has been working pretty well for them. (The 2026 RAV4s are hybrid-only with no ICE-only options, AIUI.)

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#25

Post by ElijahLynn »

billti wrote: post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

The Cybertruck also does the tightest turns because it has front and back wheel steering. I could imagine that to be useful on job sites.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#27

Post by everdrive »

tracker1 wrote: post #2

At the size of Ford, sales numbers can be at a different mark for what is considered successful than others. Not to mention dealer gamesmanship fudges real sales numbers. As to the Cybertruck it's both interesting and kind of ugly... repairability is another concern/issue as is pure cost... I'm far more interested in the Slate[1] myself. It's probably closer to what a lot of consumers would want in an electric truck.…

Same. The Slate is so close to what I actually want out of an EV: basic, utilitarian, cheap, not made out of 5 iPads. It's not perfect, but neither is any of its competition.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#28

Post by catigula »

grouchomarx wrote: post #20
billti wrote: post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics That and also it's just a bad product. >That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. A pickup truck should just be max utility, especially if you're a manufacturer making your first one edit: agree there's a market…

>A pickup truck should just be max utility, especially if you're a manufacturer making your first one

I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#29

Post by horsawlarway »

tracker1 wrote: post #2

At the size of Ford, sales numbers can be at a different mark for what is considered successful than others. Not to mention dealer gamesmanship fudges real sales numbers. As to the Cybertruck it's both interesting and kind of ugly... repairability is another concern/issue as is pure cost... I'm far more interested in the Slate[1] myself. It's probably closer to what a lot of consumers would want in an electric truck.…

> At the size of Ford, sales numbers can be at a different mark for what is considered successful than others.

Does this really hold when Tesla has a considerably higher valuation?

Tesla is sitting at an egregious 30x market cap of Ford. If anything... I'd expect them to have sales targets that are ~30x the size of Ford.

When you consider that Ford also makes many more models than Tesla (Tesla has like 8 core models incl the cybertruck [and the not-yet-for-sale semi...] , Ford has like 20+)

By all measures - Tesla should be considerably more aggressive with sales targets for a core model, and it seems pretty clear the cybertruck is just a slow rolling market failure.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#30

Post by ceejayoz »

mdavid626 wrote: post #22
Workaccount2 wrote: post #17

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

I disagree that EV-s are held back by misconceptions. More their price and range.

Thanks for illustrating the point.
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