4 weeks ago:
> "Apple adds new "Limit Ad Tracking" feature to iOS 6"
http://news.ycombinator.com/item?id=4545602
3 weeks ago:
> "Google implements Apple's Ad Identifier for mobile tracking choice"
http://news.ycombinator.com/item?id=4581781
Both hacker news submissions have zero comments. Why is it that a month ago no one cared, but now everyone is grabbing his tin-foil hat?
Also I am pretty sure at least some of the more extensive iOS 6 reviews have mentioned the new "limit Ad tracking" feature. And aren't we presumed to be developers who uses this stuff? I did know that Apple had a replacement for the UDID.
PS:
On Schneiers blog one commentator claims that he/she was notified of the Ad tracking by a prompt in the iOS update. Sadly I have no updateable iOS 5 device here to examine that. But I think this was only an info for the new privacy pane, wasn't it?