It was featured in some website that made the rounds on reddit or slashdot or somewhere.
You can get the same effect with a flatbed scanner, which operates on the same principles but assumes a fixed subject, so the camera moves while scanning. I can't find a link now, but there is a fad of rolling your face on a scanner and sharing the result on a website.
Also, this is basically how a CMOS camera works, which is why you get a distortion effect (not jsut blur) when photographinc moving objects: https://www.google.com/search?q=apple+cmos+distortion