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Vietnam bans unskippable ads

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Re: Vietnam bans unskippable ads

#201

Post by GuinansEyebrows »

echelon wrote: post #31
austin-cheney wrote: post #17

Earlier quoted context omitted.

> Not a great regulatory move, in my opinion. Why?

Second order effects. Many advertisers may avoid advertising or lower their ad budgets. This means the tech platform makes less revenue. This means the platform and the video creator both make less revenue. This means less videos get created. All of these happen at the population level. I hate ads, but regulations that are for things that aren't public health (including mental health), anti-monopolization, etc. are p…

> Many advertisers may avoid advertising or lower their ad budgets. This means the tech platform makes less revenue. This means the platform and the video creator both make less revenue. This means less videos get created.

this all sounds great. ideal, even.

Re: Vietnam bans unskippable ads

#202

Post by tgtweak »

I saw one where it was 20 seconds before the skip/x appeared, then when you hit X it pushes you to the app store, then when you hit back the x button moves to a new location, then when you hit it, it puts you into a 5 second "hey we're not done yet" ad cta... combine that with the fact the ad is showing soap opera gameplay that doesn't exist in the game - how is this even allowed?

Re: Vietnam bans unskippable ads

#203

Post by vel0city »

titzer wrote: post #161
al_borland wrote: post #90

Earlier quoted context omitted.

As much as I hate ads, I don’t know that it’s so simple. There are products that do solve legitimate problems people have. Maybe there is less of that now, but in this past this was very true, and advertising helped make people aware that solutions to their problems have been developed. The first washing machine, for example. The problem comes when the advertisement manufacturers problems that didn’t previously exist…

Magazines, phone books, friends, stores. You know you could go to a store (or call them on the phone!) and talk to a person. "Hello, I am trying to find a thing to help me with X." Turns out that products that work well tend to get remembered, and ones that don't get forgotten.

Magazines and phone books are often largely ad-supported. They largely wouldn't exist without some amount of advertising.

Re: Vietnam bans unskippable ads

#204

Post by ryandrake »

vladms wrote: post #77
master-lincoln wrote: post #50

Earlier quoted context omitted.

I think it would have been a better world without ads. There would be more competition which would improve products and thus outcome for customers. Also most of the demand of goods is artificially created by ads, so there would be less production of crap and thus less resources wasted. It would also mean a whole industry of people would do something else that is potentially not as detrimental to society. The money sp…

While I agree that the world would be better without ads in their current form, we should think why are ads required and what are the benefits. The main issue is how you discover a new product. The main benefit to society is/could be faster progress. The main downside to society could be unhappy people that consume crap. I think smart people should think about alternative solutions, not just think "ads are the proble…

I think it is largely a Marketer's fantasy that people get up in the morning with a goal of "discovering new products." I don't want to discover new products. I especially don't want to while I'm trying to do something else that I actually WANT to do. If I need a new product, I will deliberately go out and look for it. I don't need marketers doing drive-by product announcements while I'm just trying to live my life.

The question of "how do people spontaneously discover products" is invalid. It's just not something people want in their lives.

Re: Vietnam bans unskippable ads

#205

Post by wvenable »

jason_s wrote: post #42

I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…

I have a turn-based game that I play with remote family and after I play my turn, I swipe the app off (force close) so I don't have to see the ads. It used to be that I could just switch away to skip the ads but they must have gotten wise to that because one day it stopped working.

Re: Vietnam bans unskippable ads

#207

Post by Gabrys1 »

i_am_jl wrote: post #82
sandworm101 wrote: post #66

Earlier quoted context omitted.

I have fallen asleep watching youtube many times. I swear i have woken up in the middle of 20+ minute ads. I thought it was a news article about china when it was an ad. Who knows when the skip button appeared. The few times i have seen these, it has always been a literal fake news show about china.

I've seen these advertisements too, also only when my phone had been playing unattended for some time. I have a (unsupported, unsubstantiated) theory that YT detects phones of "sleepers" and pushes more profitable content with the understanding it won't be skipped. I've got a few spare phones, maybe I'll run an experiment.

I don't think they specifically target people who tend to go to sleep. But, having worked in the ad engineering, I can imagine they do know how often specific users skip ads and target ads based on that property.

Re: Vietnam bans unskippable ads

#208

Post by lloeki »

jason_s wrote: post #42

I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…

You missed one of the worst: mandatory interactive ones.

My wife is a sucker for these horribly generic flashy F2P puzzle-ish games. There are these ads that pop up every N action or something; some of these look like a mini-game and are actually an ad for another of those F2P games, and you have to play the mini-game that showcases some dumb simple mechanic of the game it advertises for a little bit before you can dismiss the ad.

Some come complete with two trivially easy levels ONLY 20% OF PLAYERS CAN PASS SOLVE THIS that glorify you OMG YOU HAVE SUCH HIGH IQ then one impossible that taunts you into installing the game.

The predatory dark patterns are so obvious they should be trialed to oblivion but no apparently this kind of abuse is legal.

Re: Vietnam bans unskippable ads

#209

Post by vel0city »

haritha-j wrote: post #101
al_borland wrote: post #90

Earlier quoted context omitted.

As much as I hate ads, I don’t know that it’s so simple. There are products that do solve legitimate problems people have. Maybe there is less of that now, but in this past this was very true, and advertising helped make people aware that solutions to their problems have been developed. The first washing machine, for example. The problem comes when the advertisement manufacturers problems that didn’t previously exist…

I wonder if there's a middle ground, where you only have statement based, textual ads. Amusing ourselves to Death (great book btw), discusses how until the 19th century, ads were basically just information dense textual statements. The invention of slogans and jingles was the start of the slow downfall in ads. I interned at an ad agency once, and I really enjoy creative advertising, but frankly there's just way too m…

I just wanted to second recommend Amusing Ourselves to Death. A very good and short read that I find continually relevant applying the same ideas to social media.

Re: Vietnam bans unskippable ads

#210

Post by vunderba »

jason_s wrote: post #42

I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…

My absolute favorite is the smaller “picture in picture ad” that gives you a way to immediately dismiss it with a “X” that looks like microfiche - the cynic in me assumes that this is so the average user will fat-finger it by mistake making it look like a conversion.
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