I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present. Don't…
The problem isn't fundamentally advertising - it's stuff like toxic and anti-user advertisements, and the ad industry not knowing what the word "privacy" means.
I also think providing a service for free is fundamentally anti-competitive. It’s like the ultimate form of dumping. And there are many studies showing that people are irrational about zero-cost goods, so it’s even harder to compete against than might be expected.