Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Vietnam bans unskippable ads

saigoneer.com

Post reply on HN
Print view View original

71–80 of 835 posts

Re: Vietnam bans unskippable ads

#71

Post by shaftway »

jason_s wrote: post #42

I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…

I can tell you how the ad companies will implement this. For Rewarded ads (the longest ones, that are at least 30 seconds, and sometimes as high as 60 seconds), they'll move to that succession model, but the succession will take you at least 30 seconds. Oh you skipped an ad after 5 seconds? No worries, here's another ad. You watched the first ad for the full 30 seconds? No more ads for you.

It'll probably be a win for them.

Re: Vietnam bans unskippable ads

#72

Post by xoxxala »

DrewADesign wrote: post #64
jason_s wrote: post #42

I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…

My favorite most annoying ad tactic is the trick slowing down progress bar. It starts off fast making it seem like it’s going to be, say, a ten-second ad so you decide to suffer through it… but progressively slows so you notice at like the 20 second mark you’re only 2/3 of the way through the progress bar, so probably less than halfway done. Murderous rage.

Mr. Beast on youtube is guilty of that. Matt Parker of Standup Maths fame did an in-depth look at how that works. Whoever came up with that type of progress bar must hate people in general.

https://www.youtube.com/watch?v=uc0OU1yJD-c

Re: Vietnam bans unskippable ads

#73

Post by dylan604 »

matthewfcarlson wrote: post #38
dylan604 wrote: post #20

Earlier quoted context omitted.

I'm much less concerned about being sold in 15-30 secs as much as the "ads" that are paid promotional programming that runs >30 minutes in the middle of a video that is <30 minutes.

Nothing makes me quite as irrationally angry as a 30 second ad on a one minute video

I don't know why you feel it is irrational at all. That a perfectly rational reason to be angry about the state of ad injection

Re: Vietnam bans unskippable ads

#74

Post by miki123211 »

catapart wrote: post #45
austin-cheney wrote: post #17

Earlier quoted context omitted.

> Not a great regulatory move, in my opinion. Why?

Just a hip-shot, not a considered position. When I hear "regulation", I think "threat". Either of violence (any physical touch), or financial garnishment. So, to me, ads that last longer than five seconds do not rise to the level of threatening anyone. But assuming that they did, the situation seems like one where there could be any number or ways of following the letter or the law, while flouting the spirit of it. I…

I personally like descriptive regulation over prescriptive regulation.

Instead of prescribing exactly what you should do, describe the outcomes you want, and let case law fill in the rest of the owl. That's the only way to prevent violations like this.

To be fair, the main disadvantage of this approach is that law is much harder to understand. You can't just read the law as it is written, you also have to familiarize yourself with all the rulings that tell you how that law should actually be interpreted.

Re: Vietnam bans unskippable ads

#75

Post by 833 »

This will push CPMs down, and therefore companies will make up for the lower earnings-per-ad by showing more ads.

You can rearrange the deck chairs, sure, but more ads might be more annoying than fewer longer ones.

Re: Vietnam bans unskippable ads

#77

Post by vladms »

master-lincoln wrote: post #50
_jab wrote: post #13

I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present. Don't…

I think it would have been a better world without ads. There would be more competition which would improve products and thus outcome for customers. Also most of the demand of goods is artificially created by ads, so there would be less production of crap and thus less resources wasted. It would also mean a whole industry of people would do something else that is potentially not as detrimental to society. The money sp…

While I agree that the world would be better without ads in their current form, we should think why are ads required and what are the benefits.

The main issue is how you discover a new product. The main benefit to society is/could be faster progress. The main downside to society could be unhappy people that consume crap.

I think smart people should think about alternative solutions, not just think "ads are the problem".

I personally have the exactly same issues as above when I look for example for open source libraries/programs for a task. There are popular ones, there are obscure ones, they are stable ones, etc. The search space is so big and complex that it is never easy.

My personal preference would be a network recommendation system. I would like to know what people I know (and in my extended network) are using and like - being it restaurants, clothes or open source software. I have 90% of friends (or friends of friends) satisfied with something - maybe I should try. Of course it is not a perfect system, but seems much better than what we currently have...

Re: Vietnam bans unskippable ads

#79

Post by matthewsinclair »

_jab wrote: post #13

I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present. Don't…

I've often wondered what would happen if we _taxed_ advertising [0]. The same rationale applies: it'll never work, and it'll never even be tested, but I agree, it was fun to think about.

[0]: https://matthewsinclair.com/blog/0177-what-if-we-taxed-adver...

Post reply on HN