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How I’m Making Five-Figures A Month Off Bootstrapped Products

planscope.io

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Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#101
post #85

Earlier quoted context omitted.

I find this outlook really sad. I paid $39 for Brennan's ebook (thanks to a $10 off coupon) and I didn't know him from Adam when I bought it. Literally don't think I had ever heard of him, but someone on HN recommended it. I read the whole thing in one sitting and the very next day, sent out two project proposals at a 50% bump in my normal hourly rates. One guy balked, one guy just said ok without comment. That simpl…

I think the approach is what the parent is reacting to and I don't disagree that the approach is definitely reminiscent of items that are sold that are of the "get rich quick" variety. Others in the comments have also pointed this out as well. From skimming it (no patience to read every word) it seemed to follow a well known formula where the author probably read a book on how to create this type of thing himself whi…

I don't understand where you're coming from; all of his products are about how to be better at consulting, not how to create info products or SaaS apps. If he was selling books on how to write and sell books, that would be one thing. But he's a consultant writing and selling a book, a workshop, and an app on how to be a better consultant. To me, that's no different than a successful attorney writing a book on how to run a successful law firm.

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#102

I've been thinking about trying one of the mentioned courses because I am trying to transition from side projects just to scratch an itch to services that people would actually use. So figured that learning from the experience of people who've done it before (Amy, Patrick, Brennan...) would cut down on the trial and error phase. But how would I shake the feeling that these exist as part of the marketing scheme that t…

Brennan is the only student of mine who created a how to make money type product, but of course, that's a gross simplification of what his consultancy training/workshop is.

Compare to…

Jarrod Drysdale http://bootstrappingdesign.com

Jim Gay http://clean-ruby.com/

Martin Polley http://livetyping.capcloud.com/

Noah Gibbs http://rebuilding-rails.com/?

Jess Barkell http://www.ibooksauthortemplates.com/

Brad Pauly http://www.realviewapp.com/

Dimitri van de Putte http://www.photocouch.org/public_site

Adam Brault https://andbang.com/

etc. etc. etc. ad infinitum.

Brennan is also the only one of us, AFAIK, who has run a $1 million/year consultancy, so it's wise of him to teach what he knows. He's also a BEAST at implementing.

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#103

Earlier quoted context omitted.

You've nailed it with your first paragraph. That is the scheme. It's old. It still works. The web, like TV, is absolutely perfect for this scheme. The audience that includes people who would pay for this sort of advice is the one that watches TV at odd hours, and they are now increasingly surfing the web. It is the rough equivalent of the infommercial. While it may be theoretically possible, no one is going to make f…

Just one of my products, Freckle, makes $30,000 a month… more than 6x what you claim is impossible. On, what, you say? Time tracking. A space in which we are a tiny niche player. http://letsfreckle.com But there's no point in letting facts get in the way of righteous condemnation, is there?

Upvote for logic and common sense.

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#104

Earlier quoted context omitted.

A software developer can be one without being in the software business. No need to market anything, ever. Now, if you want to sell software, then you better learn how to sell. The depressing truth about the software business is that most of the success stories take the form "and then I started spending all my time on marketing, and my business took off!". What's depressing is this line of thinking. You just can't pro…

It's depressing because to a typical cynical programmer (and we're prone to be cynics spending our time looking for bugs) selling anything has a coat of slime on it. Marketing is mostly about deception and half-truths, and promoting a product effectively means maximizing the positives and minimizing/omitting the negatives: "Look at this shiny car!" (engine leaks oil) "Buy our shiny lightweight computer!" (can't chang…

Marketing is mostly about deception and half-truths, and promoting a product effectively means maximizing the positives and minimizing/omitting the negatives.

It's extremely telling that you consider this to be an accurate description of marketing.

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#105
post #50

Earlier quoted context omitted.

I'm not sure that's true. My hypothesis is that we find it easier to meet and communicate with people similar to us, so marketing a product aimed at other developers is an obvious path. There is lots of money to be made by getting out of our stupid little bubble--last week I went for coffee with a guy that sells a modern UI for a legacy system in the construction industry. His code base is probably not the prettiest,…

Here's why I think it's true in some abstract sense. Actual details may not be quite so clear cut - apologies to patio11 if I'm tweaking things a bit to make a point. Let's take the bingo card thing and ignore Appointment Reminder: it makes good money, but seems to have some kind of upper bound in that he's never going to turn it into a multi-billion dollar business. On the other hand, he's developed some serious com…

Ahh, I think I may have originally caught you before an edit (or just misread). There is probably more money to be made teaching eg. email marketing for someone in patio11's position, but that doesn't extrapolate well. For young developers like myself, I think it would be foolish to target other developers when there are so many valuable business problems that software can solve. (IOW I was contesting the idea that there is generally more money to be made selling shovels, but I do not contest the idea that patio11 or perhaps bdunn might be able to make more money selling shovels at this point.)

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#106
post #87
post #81

Earlier quoted context omitted.

Before planscope it was projectorpm.com, cease-and-desist copyright issue. The book and podcast are relatively new. I'm the owner of We Are Titans, my consultancy, and it's been around since 2008. Before that, I was just a freelancer. Also, http://hamptonroads.com/2011/11/small-tech-we-are-titans-off... Lastly, I'm not trying to say I'm some uber consultant extraordinaire. But I know what's worked for me, and have ha…

If I challenge you it's for discussion. Also to point out that others might be thinking the things that I think (at least some people) but not raise the issue. And you could loose business from them. They might look at your planscope page and note that there aren't bios on anyone. That may be important to them. Now if you're a 1 person company there could be a strategic reason for doing that ("better to be thought a…

"If I challenge you it's for discussion... you've learned in a short period of time and the ability to take advantage of people's generally trusting nature. Nothing wrong with that."

Larry - reading this along with your other snips at patio and bdunn, I feel compelled to point out that you're coming off as slightly crazy.

No offense. If that was challenging it was for the sake of discussion.

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#107
post #87
post #81

Earlier quoted context omitted.

Before planscope it was projectorpm.com, cease-and-desist copyright issue. The book and podcast are relatively new. I'm the owner of We Are Titans, my consultancy, and it's been around since 2008. Before that, I was just a freelancer. Also, http://hamptonroads.com/2011/11/small-tech-we-are-titans-off... Lastly, I'm not trying to say I'm some uber consultant extraordinaire. But I know what's worked for me, and have ha…

If I challenge you it's for discussion. Also to point out that others might be thinking the things that I think (at least some people) but not raise the issue. And you could loose business from them. They might look at your planscope page and note that there aren't bios on anyone. That may be important to them. Now if you're a 1 person company there could be a strategic reason for doing that ("better to be thought a…

[deleted]

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#108

Earlier quoted context omitted.

Just one of my products, Freckle, makes $30,000 a month… more than 6x what you claim is impossible. On, what, you say? Time tracking. A space in which we are a tiny niche player. http://letsfreckle.com But there's no point in letting facts get in the way of righteous condemnation, is there?

Amy, what percentage of your customers come from organic search? Is SEO an important part of your business?

Not a lot (maybe 15%?) and no. More than half of signups come from either untraceable referrers/direct or searching for Freckle specifically. We rely on content marketing + word of mouth.

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#109
post #69

You don't have a business until you hire your first employee. Until then, you're just a dude trying to make a living.

lol.

There are plenty of business that are run by individuals. And there are plenty of not-quite-really-businesses that have plenty of employees. See: Zynga

Re: How I’m Making Five-Figures A Month Off Bootstrapped Products

#110

Earlier quoted context omitted.

It's depressing because to a typical cynical programmer (and we're prone to be cynics spending our time looking for bugs) selling anything has a coat of slime on it. Marketing is mostly about deception and half-truths, and promoting a product effectively means maximizing the positives and minimizing/omitting the negatives: "Look at this shiny car!" (engine leaks oil) "Buy our shiny lightweight computer!" (can't chang…

Marketing is mostly about deception and half-truths, and promoting a product effectively means maximizing the positives and minimizing/omitting the negatives. It's extremely telling that you consider this to be an accurate description of marketing.

Please explain.
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