Interesting to see them on HN! They are running a massive out-of-home media campaign in my city, they billboard even busstops in home-districts with lowered traffic speed in the suburbs :-))
Huge billboards all over Nairobi, Kenya for several years now as well.
Honestly, before they started their ad campaign here, I had never heard of them. Though the product looks very mature. Could be a "small SAP" competitor.