Earlier quoted context omitted.
If you’re aiming for the second phone market you don’t have to beat the iPhone. Probably the easier pitch.
This is 100% the reason. I watched BlackBerry fail from the inside and there’s always been an extremely vocal minority of former BB users who want to go back to a physical keyboard. This is a niche product for that audience at best, it will never have mass market appeal as a primary device. I don’t think it will have mass market appeal as a secondary device for the same reasons as others have pointed out in this thre…
The fact of the matter is that the smartphone market could not support more than a few players. Blackberry was just one of several vendors without vertically integrated supply chains that disappeared: HTC, Nokia, LG and Sony all abandoned the market as well.