I oversee pressing for over 150k+ records a year. We eliminated download cards a while ago because the redemption rate was so low. I wouldn’t doubt if the number of buyers who don’t own a record player is even higher tha 50%, and that the percentage of people who actually play the records is actually 10-20%. I don’t have data on that, it’s just a hunch. Many of us in the indie music industry (hip hop sustained record…
I’m increasingly conscious of being an outlier here. I prefer physical, for a variety of reasons (ownership being one of them), but also prefer CD to vinyl. Nobody loves CDs any more and I don’t get it. I own vinyl, I like vinyl, but CDs are objectively better and somewhat easier to store.
On the other hand the larger format of vinyl and rather peculiar way it works scratches the “tactile” part of what makes physical attractive a lot more.
Each to their own of course but that’s me.