And while you could make the argument that these forms of media were superior to TikTok, I’d also argue that this is mostly just taste.
While we have closed ecosystems now, they’re much easier to make and share content to than the web of the past. It’s much easier to get distribution and go viral. There’s also a well trodden path to monetization so that if you craft great content people love, you can make a living from it.
Yeah quirky designs, guestbooks, affiliate badges, page counters, all that stuff. I miss it. But only ever a very small fraction of society was going to be able to make and consume that stuff.
This new internet is much more accessible and it occasionally produces diamonds of culture, you just have to know where to look.
So no, I don’t think any amount of decentralized protocols or tooling or any technology really can change this. I think this trend is set and will continue, and I’ve had to learn to be more open minded to how I perceive internet content.
No one is going to make personal websites or change their behavior in a major way.
Look, you can still sign up for free web hosting and make an HTML page and tell your friends. There are still people that do this. But it’s naturally eclipsed by these other methods of much easier content sharing.
The point is the content itself, not the packaging. Just get over the shape of the packaging and enjoy.