> OpenAI's sales and marketing expenses increased to _$2 billion_ in the first half of 2025. Looks like AI companies spend enough on marketing budgets to create the illusion that AI makes development better. Let's wait one more year, and perhaps everyone who didn't fall victim to these " slimming pills ” for developers' brains will be glad about the choice they made.
I believe they include the costs of free ChatGPT user's in that $2B. Worth it considering the conversion rate they are getting (5-6% in Oct 2024[1]).
[1] https://www.cnet.com/tech/services-and-software/openai-cfo-p...