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Meta's ads tools started switching out top-performing ads with AI-generated ones

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31–40 of 105 posts

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#31

We are all waiting for plot twist that these actually work better than human made ads and the weirder they get the worse humans can compete with them.

Honestly? They might. A game I play (Torn.com) started using AI and over dramatic ads, and they outperformed (higher signups, and higher retention) the more traditional and even player created ads.

The owner expressed surprise and frustration over it, because it kinda sucks that's what works.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#32
post #13

That’s a bit risky. When AI starts swapping proven ads, you often end up with more volume but lower quality lots of junk leads. If something is already working, replacing it automatically can hurt real results, not just the metrics.

But just think of how much money Meta could make by slopping fetish-bait over your brand and charging you for every click!

Don't give them ideas.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#33
post #28

I'm a big fan of podcasts; this year I've heard multiple podcasts that I listen to say that the bottom fell out of podcast ad sponsorship money and they lost a lot of funding. Many were looking for alternative ways to fund their podcasts like selling monthly subscriptions. I wonder if the ad market will start to drop out for other stuff like websites too. AI might cannibalize search engine traffic... if google can ba…

Something that annoys me about all the AI hype is that it's breaking a bunch of systems that seemed like they were chugging along just fine. Fundamentally all those podcasts probably have the same listeners as before, why is it necessary to totally rethink how we advertise to those people? Seems like we're causing a lot of pain by breaking things to make a bet on something that's totally unproven.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#34
post #28

I'm a big fan of podcasts; this year I've heard multiple podcasts that I listen to say that the bottom fell out of podcast ad sponsorship money and they lost a lot of funding. Many were looking for alternative ways to fund their podcasts like selling monthly subscriptions. I wonder if the ad market will start to drop out for other stuff like websites too. AI might cannibalize search engine traffic... if google can ba…

Why are podcasts being affected?

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#35
are Meta's ad conversions that good as people say it is? anytime this comes up its always advertising on X is the worst and Meta is the best but is this backed up by real data?

it makes sense why X is the worst performing but mystery as to what makes Meta so special.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#36

are Meta's ad conversions that good as people say it is? anytime this comes up its always advertising on X is the worst and Meta is the best but is this backed up by real data? it makes sense why X is the worst performing but mystery as to what makes Meta so special.

[deleted]

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#37
post #28

I'm a big fan of podcasts; this year I've heard multiple podcasts that I listen to say that the bottom fell out of podcast ad sponsorship money and they lost a lot of funding. Many were looking for alternative ways to fund their podcasts like selling monthly subscriptions. I wonder if the ad market will start to drop out for other stuff like websites too. AI might cannibalize search engine traffic... if google can ba…

Seems like your description of what is happening would HELP podcast ad revenue, though? If web sites are no longer a good source of eyeballs (since people are just getting their info from AI summaries and aren't visiting web site), wouldn't that shift MORE ad spend to podcasts, where you will be more likely to reach an audience?

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#38

Ads are one of those things that are pretty much universally hated by every person on the planet and yet companies/platforms continue to find innovative ways to make them more insufferable.

If they were universally hated it would be easy to outlaw them through democratic means. Yet bring this up to the average person and they'll quickly find 500 reasons why it shouldn't be done. The only reasonable conclusion (sad as it may be) is most people don't actually hate ads.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#39
post #34
post #28

I'm a big fan of podcasts; this year I've heard multiple podcasts that I listen to say that the bottom fell out of podcast ad sponsorship money and they lost a lot of funding. Many were looking for alternative ways to fund their podcasts like selling monthly subscriptions. I wonder if the ad market will start to drop out for other stuff like websites too. AI might cannibalize search engine traffic... if google can ba…

Why are podcasts being affected?

Much of the podcast problems were due to Honey leaking any promo code to the world, including employee discounts and customer specific discounts.

When Intuit is scraping every browser tab, there is no way to link a podcast campaign with engagement, so the way they were paid for driving traffic is lost.

Basically Honey copied the Ashley Madison model, unconstrained addition with a pay for delete. Ashley Madison had no email verification fyi, any bot or angry neighbor could sign you up for an account, then they wanted payment to delete.

Honey would extract any promo code they could find, then try to make you pay to remove it.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#40
post #31

We are all waiting for plot twist that these actually work better than human made ads and the weirder they get the worse humans can compete with them.

Honestly? They might. A game I play (Torn.com) started using AI and over dramatic ads, and they outperformed (higher signups, and higher retention) the more traditional and even player created ads. The owner expressed surprise and frustration over it, because it kinda sucks that's what works.

Could we(AI ads) be hitting this? "Supernormal Stimulus"

https://en.wikipedia.org/wiki/Supernormal_stimulus

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