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Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

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Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#41
post #25
post #16

Earlier quoted context omitted.

If the US tech companies stop behaving this way, maybe.

Or the US tech companies could abandon EU markets

It would be terrific if this happens. Can give room for alternatives to grow in the EU. Even the rest of the world would love it.

So far only China has managed alternatives - and only thanks to govt exclusion. US behemoths just eat everyone else up - even in the global South.

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#42
post #8

> privacy rules imposed by Apple for iOS devices, as of April 2021, on third-party developers of apps distributed through the App Store. In particular, third-party app developers are required to obtain specific consent for the collection and linking of data for advertising purposes through Apple’s ATT prompt Wait, so they are punishing Apple because Apple makes it harder to spy on users. What happens if Apple just ex…

As far as I can understand, the fine is for having a prompt for 3rd party apps, but not apple's own apps. Then I'm not sure because even to me, the wording used by the authority is not entirely clear, but the issue would lie in a different treatment reserved for 3rd parties compared to 1st party apps

ATT isn't about a vendor tracking you across their apps (Facebook can still log you into all their apps at once). It's about using data collected by third-parties or sending data to third party trackers, which Apple doesn't do for their own ads.

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#43

Earlier quoted context omitted.

As far as I can understand, the fine is for having a prompt for 3rd party apps, but not apple's own apps. Then I'm not sure because even to me, the wording used by the authority is not entirely clear, but the issue would lie in a different treatment reserved for 3rd parties compared to 1st party apps

ATT isn't about a vendor tracking you across their apps (Facebook can still log you into all their apps at once). It's about using data collected by third-parties or sending data to third party trackers, which Apple doesn't do for their own ads.

Ok, that makes it clearer

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#44

Surprised by the negative comments here. Usually HN univocally complains about Apple‘s dominant App Store. Now a government fines them for it and some people are upset?

I think people would sympathize more if it was something like "Apple makes choosing a different default browser or email client unnecessarily cumbersome" --

instead of "Apple makes you double-opt-in to sharing your private data with even more advertisers"

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#45
post #12

I'm so glad they're protecting us from Apple (checking document) making it too hard to collect personal data for advertising. Thanks, Italy

It really depends if apple is making it hard to collect data that apple itself can collect with blanket permissions from users. In that case yes, apple is abusing its dominant position and is competing unfairly with other companies. And they must be fined for that. Apple does advertising too: https://ads.apple.com

I wonder where this narrative came from. It's simply not true. Third-party apps with ATT denied have the same data access as Apple does.

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#46

no year goes by without Italy imposing random >100m€ fines for 2-3 american tech companies. whenever they need money, they just hit another one without care whether actual laws were violated. the amount they take has no correlation to what has been blamed, only to how much the companies can afford to pay without threatening to leave the country. the 'Guardia di Finanza' has a long standing tradition of trying to exto…

It's the EU way. The only area where they produce world-leading innovation is regulatory regimes, so gotta use it to hit up American tech companies like an ATM.

Just an idea - how about not breaking the law?

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#47
post #20

Earlier quoted context omitted.

Maybe companies that break eu/local rules could respect the law

Hard to respect vague laws. Apple can't read the regulators' minds and figure out their interpretations, or instantly pivot when regulators change their minds.

You don't need to read minds to know that abusing your dominant market position in one market to disadvantage your competitors in a different market (advertising) has a very high likelihood of breaking competition rules. That's a textbook example of anti-competitive behavior.

When did they change their minds, can you provide a link to a previous regulatory decision which approved this behavior?

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#48

Surprised by the negative comments here. Usually HN univocally complains about Apple‘s dominant App Store. Now a government fines them for it and some people are upset?

It's almost like the stories on HN always attract more nay-sayers/detractors/negative nancies than positive ones, so if you just go by "general vibe of the comment section by submission theme", it'll always look like HN has split personality disorder, while in reality HN is composed of a wide range of diverse individuals :)

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#49
post #20

Earlier quoted context omitted.

Maybe companies that break eu/local rules could respect the law

Hard to respect vague laws. Apple can't read the regulators' minds and figure out their interpretations, or instantly pivot when regulators change their minds.

All laws are inherently vague. Some actions are clearly legal and some are clearly illegal. Between them, there is a gray zone, where it can be impossible to say in advance what's legal and what isn't.

If you are an amoral profit maximizer, like the average publicly traded company, it's often rational to take risks by entering the gray zone. Sometimes nobody cares that you do that. Sometimes you manage to get a favorable court ruling. And sometimes the expected gains outweigh the eventual fines.

It's almost always easy to comply with the laws by playing it safe. But shareholders don't like that.

Re: Italian Competition Authority Fines Apple $115M for Abusing Dominant Position

#50
post #8

> privacy rules imposed by Apple for iOS devices, as of April 2021, on third-party developers of apps distributed through the App Store. In particular, third-party app developers are required to obtain specific consent for the collection and linking of data for advertising purposes through Apple’s ATT prompt Wait, so they are punishing Apple because Apple makes it harder to spy on users. What happens if Apple just ex…

> What happens if Apple just exits the Italian market? They can create their own Apple competitor, I guess.

My guess is that if they want to do that, they'd also need to leave the European market as a whole, as many countries share similar laws and regulations, besides the ones that applied across the entire European Union. And since Europe seems to represent ~25% total revenue in 2025 for Apple, that feels like a highly unlikely choice for them to do, considering they're a public company and have obligations to the shareholders.

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