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> privacy rules imposed by Apple for iOS devices, as of April 2021, on third-party developers of apps distributed through the App Store. In particular, third-party app developers are required to obtain specific consent for the collection and linking of data for advertising purposes through Apple’s ATT prompt Wait, so they are punishing Apple because Apple makes it harder to spy on users. What happens if Apple just ex…
I don't necessarily disagree with this ruling, but it's sad that EU governments now take in more revenue from fining US tech companies than from taxing local tech companies. An entire continent is on the path of becoming parasites instead of builders. Will they ever adopt a growth and abundance agenda again?
So apple Ireland sells services and devices to apple italy on which the profit is all in Ireland.
This looks like it's targeted at the relationship between Apple and Italian developers. I guess this means Apple could also comply by kicking Italian developers out of the iOS developer program?
Earlier quoted context omitted.
It really depends if apple is making it hard to collect data that apple itself can collect with blanket permissions from users. In that case yes, apple is abusing its dominant position and is competing unfairly with other companies. And they must be fined for that. Apple does advertising too: https://ads.apple.com
Nothing about unfair competition is mentioned in the press release, so I can only assume this wasn't a significant factor in the competition authority's decision. Unfortunately, I can't read Italian, so I'm not sure if this is brought up in the 199-page full text of the order.
> xii. As a matter of fact, revenues from App Store services increased, in terms of higher commissions collected from developers through the platform; likewise, Apple’s advertising division, which is not subject to the same stringent rules, ultimately benefited from increased revenues and higher volumes of intermediated ads
[1] https://en.agcm.it/dotcmsdoc/pressrelease/A561_SUMMARY.pdf
I don't necessarily disagree with this ruling, but it's sad that EU governments now take in more revenue from fining US tech companies than from taxing local tech companies. An entire continent is on the path of becoming parasites instead of builders. Will they ever adopt a growth and abundance agenda again?
If the US tech companies stop behaving this way, maybe.
> privacy rules imposed by Apple for iOS devices, as of April 2021, on third-party developers of apps distributed through the App Store. In particular, third-party app developers are required to obtain specific consent for the collection and linking of data for advertising purposes through Apple’s ATT prompt Wait, so they are punishing Apple because Apple makes it harder to spy on users. What happens if Apple just ex…
So it's more that Apple's ATT is not compliant with stricter privacy rules, not the opposite...
Earlier quoted context omitted.
If the US tech companies stop behaving this way, maybe.
Sure. I'm not here to defend bad behavior by US tech companies. Just pointing out the sad contrast in terms of lack of growth and innovation by EU tech companies.
Yes, Europe is a laggard in tech, but I don't see any relationship here. Even if they wouldn't fine these companies, EU would still lag, and now that they are fining them, EU companies are not at an advantage, nor growing faster.
Earlier quoted context omitted.
If the US tech companies stop behaving this way, maybe.
Or the US tech companies could abandon EU markets
But they won't because the EU is a huge market and money speaks, while that happens they need to comply with the laws. Stop breaking the laws and you stop being fined, it's pretty simple for multi-billion/low-trillion market cap companies, innit?
Earlier quoted context omitted.
It really depends if apple is making it hard to collect data that apple itself can collect with blanket permissions from users. In that case yes, apple is abusing its dominant position and is competing unfairly with other companies. And they must be fined for that. Apple does advertising too: https://ads.apple.com
Nothing about unfair competition is mentioned in the press release, so I can only assume this wasn't a significant factor in the competition authority's decision. Unfortunately, I can't read Italian, so I'm not sure if this is brought up in the 199-page full text of the order.
1)apple was reported to the authority by meta, the authority then started investigating (and this is honestly extremely funny)
2)apple says that att prompt is enough to work as a gdpr consent form, meta didn't agree with this. The authority after a long investigation found apple was in wrongdoing because the att prompt breaks some rules on I don't understand what and so is not gdpr compliant - the only thing I understood is that it doesn't provide enough informations to the end user
3)authority also notes that this prompt was imposed by Apple without input from third parties, thus distorting the market because the same prompt is not required for apple's own apps
> privacy rules imposed by Apple for iOS devices, as of April 2021, on third-party developers of apps distributed through the App Store. In particular, third-party app developers are required to obtain specific consent for the collection and linking of data for advertising purposes through Apple’s ATT prompt Wait, so they are punishing Apple because Apple makes it harder to spy on users. What happens if Apple just ex…
They can’t.
If they did, the company (and thus shareholders) would lose money. Shareholders would vote out the board, and the new board would appoint a CEO who would promptly re-enter the Italian market.
This is why corporations get slapped around by regulators everywhere, even though on the surface, the regulators need the company far more than the other way round.