We don't use outsourcing because people assume it's for bigger companies. Also it evokes a negative feeling.
Recently a developer created a task. He has a popular plugin for an open source CMS and wants to offer a paid version of it. Therefore he needs TOS. Finding a lawyer who has the right expertise in that space takes time. Instead he went to work.io, defined what he wants as a result and paid. The task is now distributed to fitting lawyers and the developer will get back exactly the results he asked for.
On the other side is the lawyer who gets contacted by people who ask what random things cost. She has to make an estimate and doesn't always get the job. Often she has to explain things instead of just getting them done. She charges by the hour because every client is different. On work.io she has a a list of tasks, sees how much she will get for each of them and can fulfill them immediately. She doesn't have to run after the money because work.io can pay her as soon as the buyer accepted the results.
We already plan landing pages for specific industries as it is easier to explain it with examples. A marketplace for services that can be fulfilled without further interaction between buyer and provider.
Elevator pitch for my grandmother:
Work has changed. You already experienced how less people were needed to work at farms while there was more food for everyone. Today factories get the same treatment. Intelligent machines, we call them roboters, can make many tasks and at some point in the future there will only be a handful of people needed to build for example a car. Most people work in the service industry. The teller at your bank for example. Or your taxi driver. Or the cashier when you buy groceries. These jobs will be automated too. I can use my computer to do the same things the teller does. It can talk with nearly all other computers on the world through some kind of phone line. While you need to go to the bank to send me money, I can do it myself. Taxis will be able to drive on their own and you surely remember the last time we were at Ikea were we used that laserthingy ourselves and paid with the plastic card instead of waiting in a line to have someone else to do exactly the same thing. Computers enable us to do things we paid others to do for us in the past in less time because we don't have to wait in lines. * ping * We are already there? On the way down I will explain you what work.io actually does.
Elevator pitch for my grandmother (second try):
work.io enables people to work like they were employed by a company without the corporate bullshit. They get a list of tasks and can decide on what they want to work. They get paid by tasks and know upfront how much they will get for each of them. They even can do only a part of the task and someone else will do the rest. They will then be paid for the percentage they did.
Instead of enroll others, people who need something done can create a task on work.io and pay for it. We then make sure that they get the results they wanted.
This creates a much flexibler environment for everyone involved. Companies can be managed by a core team that gets things done by great people done as they need it. They can buy an evaluation of their idea, a list of competitors and all legal documents they need for incorporation and doing business. If they want to get into a new market they buy the needed insights. They can buy a marketing strategy and the needed copy. They can even have someone else to incorporate their company. Nearly everything is at their fingertips.