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https://archive.ph/k2S9O for those who have read their last free article. Interesting that Rivian seems to be doing fine in this space.
Wild time—seeing the country in full retrograde—back to the Middle Ages it seems.
I would imagine for 80% of truck owners, having an electric truck is fine. However, if you are towing or carrying heavy loads, they are a bad choice. I suspect most F-150 drivers barely ever do these sorts of things. I have an F-150 but do use it to tow my travel trailer on vacation.
given the testing that has been done on this it's the aerodynamics that matter more than the weight.
> I suspect most F-150 drivers barely ever do these sorts of things
I would suspect that most of these oversized "angry boy" utes only ever see a non sealed surface when they're driving to park on footpaths.
The Maverick used to be the truck but they've jacked it by like almost twice the price since debut. With so much "upmarket momentum" the e-F150's days were numbered. Now I'm sitting here wondering when we'll get another small Ford truck again. This same exact story played out with the Ranger and the decades without a smaller option sucked then too.
It's so bizarre to me because the Ranger used to be small. But then they became the size that an F-150 used to be (i.e. sane truck size), while the F-150 became enormous. Supposedly it's due to perverse incentives from regulation, so I wouldn't hold my breath for a smaller truck if that is indeed the case.
Earlier quoted context omitted.
The vast majority of pickup truck owners in America don't use the capabilities enough to make them worth the purchase; the phenomenon is mostly cultural.
> cultural Specifically for the American male, the F-150 is a form of gender expression and gender affirming transportation.
I think you misspelled marketing
https://archive.ph/k2S9O for those who have read their last free article. Interesting that Rivian seems to be doing fine in this space.
I was considering getting a Rivian and decided that in fact I would probably not allow the 24 year old dude at my local construction supply co to use a skid steer to drop a load of gravel into the bed of my $75k+ electric vehicle. So instead I got a used Ford F150 (gas) and when the skid steer guy drops gravel into the bed I feel fine.
Ford Follows Customers to Drive Profitable Growth; Reinvests in Trucks, Hybrids, Affordable EVs, Battery Storage; Takes EV-Related Charges
https://www.fromtheroad.ford.com/us/en/articles/2025/ford-re...
>As part of this plan, Ford’s next-generation F-150 Lightning will shift to an extended-range electric vehicle (EREV) architecture and be assembled at the Rouge Electric Vehicle Center in Dearborn, Michigan. Production of the current generation F-150 Lightning has concluded as Ford redeploys employees to Dearborn Truck Plant to support a third crew for F-150 gas and hybrid truck production as a result of the Novelis fires.
>The F-150 Lightning is a groundbreaking product that demonstrated an electric pickup can still be a great F-Series,” said Doug Field, Ford’s chief EV, digital and design officer. “Our next-generation Lightning EREV is every bit as revolutionary. It keeps everything customers love — 100% electric power delivery, sub-5-second acceleration — and adds an estimated 700+ mile range and tows like a locomotive. It will be an incredibly versatile tool delivered in a capital-efficient way.
I've been in the market for an electric truck for a solid 5 years now to replace my aging Nissan Frontier. There has yet to be anything attractive at all that has made it into production at any price I've been able to find. Everything seems to be a gas truck with some electric stuff shoehorned in not taking advantage of the new design opportunities at all, and generally with a little 4' bed instead of 6.5 or 8 that I…
I am actually surprised they cancelled the F150 Lightning, I see a lot of them the Metro Vancouver area where a lot of contractors, (gardeners, pool maintenance, labourers, etc...) are driving them as electricity is super cheap here and gasoline is quite expensive.
That's exactly where I expected this thing to sell like hotcakes. It's a perfect fleet vehicle for many businesses. I think the price just wasn't right.
I've been in the market for an electric truck for a solid 5 years now to replace my aging Nissan Frontier. There has yet to be anything attractive at all that has made it into production at any price I've been able to find. Everything seems to be a gas truck with some electric stuff shoehorned in not taking advantage of the new design opportunities at all, and generally with a little 4' bed instead of 6.5 or 8 that I…
Car manufacturers wanting to make EVs premium products is what I think hurts them the most. That along with tariffs keeping the price of Chinese batteries much higher then they should be.