The real, foundational problem here is that we have abandoned the principles that made the internet. We don't care about open protocols, we accept walled gardens. Every day those walls get a little higher until eventually someone wins and the only thing that exists is the garden.
I don't know what the solution is, but I think part of it is deliberately divorcing yourself from the big players as much as you can, which isn't much for some people, and encouraging government efforts to break them up and pull down garden walls whenever the opportunity arises.
This is what government is for even if we've forgotten it in some places.