They can set whatever price they want. Most customers have no choice but to pay; there is no competitor with anything approaching full compatibility or a similar feature set. Companies like Microsoft and Adobe have maintained a business software monoculture for decades. Nobody has invested significant resources into competing products, just tiny companies and open source volunteers putting out niche alternatives. Mic…
Then why don't they? I think it's precisely because they don't want anyone "investing significant resources into competing products"
There's a line for everyone and current prices obviously aren't too much for a majority of people, including me. I just don't stay subscribed when I'm not using it.