Earlier quoted context omitted.
Attributing it to private company behaviour really minimises what Valve chooses to do. Per your counter example: Epic Games has been having a very public meltdown this week regarding Steam's inclusion of Gen-AI labelling - here we have two private companies, with two very different priorities. It's also worth reminding ourselves that Epic settled with the FTC for over half a billion dollars for tricking kids into mak…
I don't really get it myself. I personally don't give Steam credit for weakly saying 'hey you need to label something'. Let me know when really enforce it. Heck, let me know when they at least add a filter. That's when you can really impact the behaviour (or prove consumers really don't care). But yew ,both private companies do their own forms of evil.
Companies will do things that represent their interests, sometimes their goals align well with their customers, or the greater good, and sometimes they do unpopular things where they believe the profitability will outweigh the blowback.*
It's a lesson in not being too attached or needlessly loyal - our connection to a business is not a personal one.
*The Epic example is useful because their actions represent a steady pattern of deceptive conduct.