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Micron Announces Exit from Crucial Consumer Business

investors.micron.com

241–250 of 407 posts

Re: Micron Announces Exit from Crucial Consumer Business

#241

Earlier quoted context omitted.

At the cost of power consumption. My small homelab is already at 600Ws which is around 290$/mo in california.

I prefer to just not think about it and blame charging my car. Also in Cali. I don't know if I'd buy any of the servers or older computers but the internal components are pretty dang good. Stuff like hard drives, network cards, hbas, that's the real money saver right there.

For sure.

I upgraded my home rack to use cx3 cards, and I sport a ds4246 that has a single 18tb sas hard drive in it lol.

Kind of cool I have 56gbps network between them, tho I can only get 30gbps at max in iperf3 lol (due to some pcie bw limit)

Re: Micron Announces Exit from Crucial Consumer Business

#243

I'm sad. I'm a software guy, not much of a hardware expert, so please bear with me if I"m too pessimistic. However, I feel that if trends like this continue, it might be the end of enthusiast-level personal computing as we know it. No more being able to head down to the electronics store and purchase RAM, motherboards, processors, GPUs, storage, and other components. We're going to be limited to locked-down terminals…

Apple CPUs come with their own GPUs on die and RAM in the chip package now. How much more is going to be put on the chip and assembled in increasingly fine grained processes?

Apple puts the RAM in the chip package because they integrate the GPU, and then they want to be able to have multiple channels to feed the GPU without having that many slots. (Their entry level models also don't have any more memory bandwidth than normal PC laptops and there is no real reason they couldn't use a pair of SODIMMs.)

But low end iGPUs don't need a lot of memory bandwidth (again witness Apple's entry level CPUs) and integrating high end GPUs makes you thermally limited. There is a reason that Apple's fastest (integrated) GPUs are slower than Nvidia and AMD's fastest consumer discrete GPUs.

And even if you are going to integrate all the memory, as might be more justifiable if you're using HBM or GDDR, that only makes it easier to not integrate the CPU itself. Because now your socket needs fewer pins since you're not running memory channels through it.

Alternatively, there is some value in doing both. Suppose you have a consumer CPU socket with the usual pair of memory channels through it. Now the entry level CPU uses that for its memory. The midrange CPU has 8GB of HBM on the package and the high end one has 32GB, which it can use as the system's only RAM or as an L4 cache while the memory slots let you add more (less expensive, ordinary) RAM on top of that, all while using the same socket as the entry level CPU.

And let's apply some business logic to this: Who wants soldered RAM? Only the device OEMs, who want to save eleven cents worth of slots and, more importantly, overcharge for RAM and force you to buy a new device when all you want is a RAM upgrade. The consumer and, more than that, the memory manufacturers prefer slots, because they want you to be able to upgrade (i.e. to give them your money). So the only time you get soldered RAM is when either the device manufacturer has you by the short hairs (i.e. Apple if you want a Mac) or the consumers who aren't paying attention and accidentally buy a laptop with soldered RAM when their competitors are offering similar ones for similar prices but with upgradable slots.

So as usual, the thing preventing you from getting screwed is competition and that's what you need to preserve if you don't want to get screwed.

Re: Micron Announces Exit from Crucial Consumer Business

#244
post #176

Earlier quoted context omitted.

I'm curious where you live. Anecdotally, this is the opposite to the experience of everyone I know.

In many cities in the US, there's Microcenter, where you can walk out with every part you need. We also still have smaller stores that can build clones for you/hand you the boxes, but they don't quite have the same variety of parts.

In some cities. I happen to be from one of them. Now I live in a far bigger city (Los Angeles) and the closest Microcenter is 2 hours away. Worse with traffic on a Tuesday afternoon. They’re only in a handful of states, sadly. There are not many places that offer a reasonable selection of boards that are close. Fry’s was the last bastion for many folks. Best Buy sometimes has a few options. But today is a far cry from the days of Circuit City, Computer City, CompUSA, RadioShack… not to mention dozens of mom & pop stores. Online is the main way nowadays.

Re: Micron Announces Exit from Crucial Consumer Business

#245
post #10

Wow. They're not selling off the business, they're totally exiting it. This is a big loss. Crucial offered a supply chain direct from Micron. Most other consumer DRAM sources pass through middlemen, where fake parts and re-labeled rejects can be inserted.

> They're not selling off the business, they're totally exiting it.

From what I understand, OpenAI just bought out a significant proportion of the capacity of Samsung and Hynix, which is the big reason prices just spiked. They're two of the three DRAM manufacturers, Micron being the third.

That gives us a good idea as to what Micron is doing here: They have contracts with their other customers to supply DRAM at whatever price they previously negotiated, but now prices are higher, and they don't have to honor supply contracts with Crucial because they own it. So they're taking all the supply that would have gone to Crucial and selling it to the high bidder instead.

Spinning off the brand in that context doesn't work, because then "Crucial" would need to come with supply contracts or they'd have no access to supply and have nothing to sell. Moreover, the supply constraint isn't likely to be permanent, and whenever prices come back down then Micron would still own the brand and could start selling under it again, which they couldn't if they sold it.

Re: Micron Announces Exit from Crucial Consumer Business

#246
post #176

Earlier quoted context omitted.

Not my experience. I've been able to go to a local store to buy PC components for more than 35 years now and last did to upgrade the RAM in the laptop to be eligible for Win11. Online only was not cheaper and local store had it available same day. Local store does have online presence and is a chain tho. Mouse replacement on a weekend coz old one broke same story (button smashed in and not usable at all any longer).…

I'm curious where you live. Anecdotally, this is the opposite to the experience of everyone I know.

> I'm curious where you live. Anecdotally, this is the opposite to the experience of everyone I know.

Actually, his experience is the standard PC enthusiast experience for the vast majority of DIY'ers in many nations. And is now subject to threat if businesses catering to consumers shut-down.

Re: Micron Announces Exit from Crucial Consumer Business

#247
post #215

Earlier quoted context omitted.

Wonder if Google will ever start selling TPUs.

Beyond the Coral, you mean? https://en.wikipedia.org/wiki/Tensor_Processing_Unit#Edge_TP...

I was thinking large ones, to other AI companies.

Re: Micron Announces Exit from Crucial Consumer Business

#248

I'm sad. I'm a software guy, not much of a hardware expert, so please bear with me if I"m too pessimistic. However, I feel that if trends like this continue, it might be the end of enthusiast-level personal computing as we know it. No more being able to head down to the electronics store and purchase RAM, motherboards, processors, GPUs, storage, and other components. We're going to be limited to locked-down terminals…

Apple CPUs come with their own GPUs on die and RAM in the chip package now. How much more is going to be put on the chip and assembled in increasingly fine grained processes?

You must surely know that Apple didn't originate any of that.

Re: Micron Announces Exit from Crucial Consumer Business

#249

Earlier quoted context omitted.

I also hope its just a blip, but I don't actually think it is. The democratization of technology was something that had the power to break down class barriers. Anyone could go get cheap, off the shelf hardware, a book, and write useful software & sell it. It became a way to take back the means of production. Computing being accessible and affordable for everyone = working class power. That is why its backsliding. Tho…

Arguably Google and others like them would not even exist without access to cheap off the shelf hardware in their early days.

Yes, and that's a part of the appeal to companies like Google. They've climbed the ladder, and now they're pulling it up behind them so others can't climb up to catch them.

Re: Micron Announces Exit from Crucial Consumer Business

#250
post #191

Earlier quoted context omitted.

Is that a joke? Socializing important industries has always been a disaster. Government run organizations have never been able to innovate on a sustained basis.

Lots have even in America. 2 famous ones are the NIH and the National Laboratories. In fact, the largest, most advanced, and best known semiconductor manufacturer is primarily government owned: TSMC. The only thing that gets in the way of their ability to sustain innovation is administrations hostile to publicly funded research. Outside of innovative industries, there are plenty of examples of important government ra…

TSMC is not primarily government owned.

Not only that, there was government-led chip research in Taiwan before TSMC (ITRI). And it was going nowhere. If Morris had stayed in ITRI, Taiwan would probably look like a developing country whose primary value is to host the US military bases today.

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