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How we increased landing page conversion from 5% to 55%
31–34 of 34 posts
Re: How we increased landing page conversion from 5% to 55%
#32Why do you have a hooded figure that's making the gesture I wonder, at least for soccer fans it evokes the notion that it's a hooligan - if you're trying to get the user to relate. I'd go for hood off and see some non-gender specific hair. YMMV.
Re: How we increased landing page conversion from 5% to 55%
#33PLEASE, do NOT follow this advice, PLEASE: 1."Random photos are better than screenshots" 3."semi-vague messaging on a landing page is more powerful than clear and detailed messaging"
No, the advice is not "random photos" and "vague messaging" but "Do A/B tests ASAP" - as soon as you have enough traffic to do them (yes, there's a threshold, under it you're playing dice, not A/B testing).
Re: How we increased landing page conversion from 5% to 55%
#34PLEASE, do NOT follow this advice, PLEASE: 1."Random photos are better than screenshots" 3."semi-vague messaging on a landing page is more powerful than clear and detailed messaging"
No, the advice is not "random photos" and "vague messaging" but "Do A/B tests ASAP" - as soon as you have enough traffic to do them (yes, there's a threshold, under it you're playing dice, not A/B testing).
...hopefully the other 99% of people reading it get the RIGHT message, as you did. there's still hope for mankind it seems :)