Tesla was dead in the water when it became obvious that they couldn't make a sub-$30K car happen. They will still probably do well as a luxury brand, but China is going to fill in the demand for affordable EVs in the rest of the world outside USA/EU.
I don't think we've seen the end game yet. I have an electric cargo bike. During a kids party yesterday I ran 5 different errands with it while someone with a car managed to get stuck in traffic, not find a parking spot, and miss the whole thing. The only reason why cars are the size and shape they are is because ICE engines couldn't be made smaller. Electric engines on the other hand are small enough that I can have…
Electric vehicle sales are booming in South America – without Tesla
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Re: Electric vehicle sales are booming in South America – without Tesla
#22Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…
Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…
Re: Electric vehicle sales are booming in South America – without Tesla
#23Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…
Although Ford's CEO now gets it, Ford's product line doesn't reflect it yet. Farley has been bringing a few sample BYD cars to the US, for Ford people to drive around and to take apart. Farley dragged his executive team to China to see a BYD plant. They came back scared. But what Ford actually sells is 1) an F-150 converted to electric, 2) a Ford Mustang converted to electric, and 3) a Ford Transit converted to elect…
I agree with your comment, but I'll be a little pedantic for a minute:
As a Charger Daytona owner, I'd love to call the Mach-E a mustang, but it's really just borrowing the brand. Ford has said unequivocally that they'll never make an all-electric muscle car, which is a real shame. The Mach-E is a great car if you're turned off by a Model Y, but you wouldn't choose it over a mustang GT or a charger Daytona or a Camaro.
Re: Electric vehicle sales are booming in South America – without Tesla
#24Not just Tesla, all established brands we know are left behind. I never understood Volkswagen's pivot from 'wait and See's to 'were inversing billions' to 'we were too late, abort'. Largest brands n terms of units, completely left behind in an emerging segment that's already dominating it's largest market (China). So many executives in the industry just didn't see the writing on the wall. I don't what GM was thinking…
How is VW aborting in any way? They do not have a new ICE Platform, they are totally all in on EVs. Whether that will work out is of course another question, but it is bizarre to bring up EV when there is also Stellantis, who do not even have a dedicated EV Platform for their cars.
Re: Electric vehicle sales are booming in South America – without Tesla
#25Trivially substitutable goods, at a much lower price, with a now-reduced ethical difference. Not hard to see why.
Re: Electric vehicle sales are booming in South America – without Tesla
#26This is a result of over regulation in the auto industry. I always shake my head at the group of people that wants cheaper prices on goods and services, but propose regulating large companies to death. China is winning because they don't have to work around pesky labor or IP laws. Then we have people pointing to how much better they are at business and also want all these protections.
[1] https://www.oliverwyman.com/our-expertise/insights/2025/apr/...
Re: Electric vehicle sales are booming in South America – without Tesla
#27Earlier quoted context omitted.
Colombians are asking that question too. My guess is that Tesla is selling them at a loss to compete against BYD. They may be sending unsold inventory from the US/Mexico market as well.
Does that mean there's an arbitrage to be made by re-importing them?
Re: Electric vehicle sales are booming in South America – without Tesla
#28It was announced a few days ago some models of Tesla are coming to Colombia at cheaper prices than BYD and the like and people here seems to be crazy about Tesla now. Time will tell how reliable they are on our poor roads. And that's one thing about EVs here in general - they are coming with no spare tire but a flat tire repair kit, which it's fine for small issues but may not be enough for the problems said tough ro…
That seems to be the standard for all new cars, both ICE and EV; sometimes a spare is available as a paid option.
Which seems insane. But it is what it is.
Re: Electric vehicle sales are booming in South America – without Tesla
#29Tesla was dead in the water when it became obvious that they couldn't make a sub-$30K car happen. They will still probably do well as a luxury brand, but China is going to fill in the demand for affordable EVs in the rest of the world outside USA/EU.
I don't think we've seen the end game yet. I have an electric cargo bike. During a kids party yesterday I ran 5 different errands with it while someone with a car managed to get stuck in traffic, not find a parking spot, and miss the whole thing. The only reason why cars are the size and shape they are is because ICE engines couldn't be made smaller. Electric engines on the other hand are small enough that I can have…
Nope, the Smart existed for quite a while. Safety standards made cars slightly bigger (e.g. the new Renault Twingo is bigger than the original), but modern American "cars" are massive because that's what marketing has convinced Americans it's what they need. American vehicle manufacturers are pretty terrible at everything, and efficiency standards nudge them that way anyways, so making massive cars with high margins is a good deal for them.
In Europe there are SUVs, but the average car is a VW Golf or a Renault Clio sized. They are pretty decently sized, good visibility, can fit a family of 4, etc. Yeah, you can't haul a 50 ton campervan offroading up to Kilimanjaro, sure, but that's not what 99% of car trips are for.
> I think we will see small, light weight and intrinsically pedestrian safe cars made of tubes and canvas replace the heavy monstrosities we have now.
Renault Twizy ( https://en.wikipedia.org/wiki/Renault_Twizy ) exists, but doesn't sell all that well (compared to "normal" cars).
The Citroen Ami ( https://fr.wikipedia.org/wiki/Citro%C3%ABn_Ami_(2020) ) is pretty popular in certain places (saw a ton of them in Amsterdam and semi-rural areas in France).
Re: Electric vehicle sales are booming in South America – without Tesla
#30Tesla was dead in the water when it became obvious that they couldn't make a sub-$30K car happen. They will still probably do well as a luxury brand, but China is going to fill in the demand for affordable EVs in the rest of the world outside USA/EU.
I don't think we've seen the end game yet. I have an electric cargo bike. During a kids party yesterday I ran 5 different errands with it while someone with a car managed to get stuck in traffic, not find a parking spot, and miss the whole thing. The only reason why cars are the size and shape they are is because ICE engines couldn't be made smaller. Electric engines on the other hand are small enough that I can have…
But surely the problem with the final paragraph is the transition? Assuming the old style of vehicle remains on the road, then my lightweight one is at risk of being crushed. Only a niche minority would choose that (as a cargo bike owner, I'm also one, but I recognise most are not, with good reason.)
Unless we built a whole separate infrastructure.... We already see a lot of electric scooters using cycle lanes.