Earlier quoted context omitted.
If it didn't improve their revenues, they wouldn't be doing it. I can assure you that this is absolutely not the case. If you look at Plotz's comment, it's exactly what most editors will say: Pages that run too long can irritate readers. We run stories of 2,000, 4,000, even 6,000 words, and to run that much text down a single page can daunt and depress a reader. So pagination can make pages seem more welcoming, more…
I'll ignore your general disdain for writers and editors, and point out that not all readers want the same thing. I've pushed for non-paginated articles at my publication, but I admit that I'm not always happy with the result, and we do hear reader complaints about not being able to orient themselves in an article like this: http://spectrum.ieee.org/aerospace/astrophysics/the-cosmolog... (hopefully a wider content-we…
I think a potentially nice implementation of this idea would be more like reading on a Kindle - text is broken into screen-sized chunks, and then there are low friction ways to go forward and backward "chunks".