61–70 of 114 posts
There's another element of this that, to this day, I don't fully understand: Companies subverting their brands and actually promoting facebook. What do I mean by this? The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin" What? They have a perfectly good and highly recognizable brand. And, they happen to have a great URL: charmin.com. Why send…
There's another element of this that, to this day, I don't fully understand: Companies subverting their brands and actually promoting facebook. What do I mean by this? The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin" What? They have a perfectly good and highly recognizable brand. And, they happen to have a great URL: charmin.com. Why send…
Maybe it's a "recession thing" which some companies do to spend less, or maybe Facebook is viewed as a marketplace - a kind of "social mall" where tweens hack and network, much like a suburban mall in which teeny-boppers used to shoplift and gossip.
From a marketing perspective, why not have an FB page? You could fill it with the same messages as the rest of your advertising channels, maybe do more with it, and maybe some people actually want to post on your brand's wall.
There's another element of this that, to this day, I don't fully understand: Companies subverting their brands and actually promoting facebook. What do I mean by this? The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin" What? They have a perfectly good and highly recognizable brand. And, they happen to have a great URL: charmin.com. Why send…
Well, 300,000 people LIKE it so something is going on.
Based on what little I've done in the social realm and what I've heard from SM consultants, these thoughts are in play:
- "Every brand has a Facebook page so we need one"
- "Our website is just pages and all we can do it update copy"
- "On Facebook we can distribute coupons, run contests, and get people to interact."
We've always found that by replacing "username" with "email address" makes logging in a lot easier. Most users already know their email address. By using a username thats one more thing they have to remember.
Using an email address instead of a username is SO HUGE of a usability win. I can't stand when companies don't do this. My email address is going to be unique. I don't have to pick one of the few standard usernames I use and hope that it's available. I know my email address will be. Have you ever been to a site that says username, but really wants an email address? It's absolutely infuriating.
There's another element of this that, to this day, I don't fully understand: Companies subverting their brands and actually promoting facebook. What do I mean by this? The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin" What? They have a perfectly good and highly recognizable brand. And, they happen to have a great URL: charmin.com. Why send…
There's another element of this that, to this day, I don't fully understand: Companies subverting their brands and actually promoting facebook. What do I mean by this? The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin" What? They have a perfectly good and highly recognizable brand. And, they happen to have a great URL: charmin.com. Why send…
There's another element of this that, to this day, I don't fully understand: Companies subverting their brands and actually promoting facebook. What do I mean by this? The other day we were watching TV and a Charmin ad comes in. At the end of the ad they actually say "go to facebook.com/charmin" What? They have a perfectly good and highly recognizable brand. And, they happen to have a great URL: charmin.com. Why send…
No no no. What the hell is anyone going to do on charmin.com??? Download a guide on how to wipe your ass? How often will you go there? Once? Never? Exactly. Facebook on the other hand... It's fresh and new. When people go there, they like it and then they're essentially subscribed. As many others have said, they have 300k likes. That means whenever they push something it shows up front and center on the first thing p…
I love being able to log in using an OpenID provider rather than creating an account. Because it's one less !$@%!@$! password to remember. Or it's one less $@&%!@$ hassle adapting my password creation formula to a new site's password requirements. Or it's one less place where my don't-care-use-it-everywhere username/password key is stored, perhaps @$2( ! in the clear. Or perhaps it's just one less time I have to type…
I agree. But unfortunately, OpenID can magnify the problem for some people. For example, my girlfriend has at least 4 different Stack Overflow accounts because she can never remember which OpenID provider she used, so she keeps accidentally creating new ones.
Which means maybe you should have a separate button for "I want to create an account here" and "I want to log in again here". I know that's heretical to the OpenID community, but I usually know whether or not I have some account on a site, but I usually don't know whether I typed in my openID url or hit the Google button.
I am probably in a minority but for me, my Facebook and gmail is more valuable than almost all other accounts. When I see a site that forces me to sign up using Facebook or a google account, I usually hit back. Why? Because in my mind I'm giving access to my entire Facebook to a bunch of guys I know little about. I'm not as fearful that these guys are evil and may directly harm me. I'm more fearful they will post som…