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Microsoft has their own Windows Phone in the works

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Re: Microsoft has their own Windows Phone in the works

#2
If true, this signals a huge shift in WinPhone strategy. Up until Microsoft's (ostensible) goal has been to secure a place for a proprietary, commercial OS that runs on OEM hardware (pretty much the Windows model on mobile).

Microsoft jumping in with their own devices would probably signal the end of that, and the whole business will become much more Apple-like (vertically integrated, no OEMs). I can't imagine an OEM wanting to sleep in Microsoft's bed when they're going toe to toe with the people who build the OS themselves.

IMO, the right move, and was the right move from the get-go. When you put the software at arms-length from the hardware, the results speak for themselves, and branding suffers.

Re: Microsoft has their own Windows Phone in the works

#6

If true, this signals a huge shift in WinPhone strategy. Up until Microsoft's (ostensible) goal has been to secure a place for a proprietary, commercial OS that runs on OEM hardware (pretty much the Windows model on mobile). Microsoft jumping in with their own devices would probably signal the end of that, and the whole business will become much more Apple-like (vertically integrated, no OEMs). I can't imagine an OEM…

How is this different than Google making its own phones?

Re: Microsoft has their own Windows Phone in the works

#7
post #3

Don't get too excited just yet- they might just be making dev hardware for now. Nokia's "all in" on WP means that they have a great hardware partner for the time being, I'm not sure they'd want to jeopardise that just yet.

Seems like they already kicked Nokia in the face by giving HTC rights to call their 8X and 8S "Windows Phone" and basically saying it's their flagship at that event a few weeks ago. Wouldn't at all be surprised to see them make their own; they're already making their own tablet, so it's not like it's a big stretch.

Re: Microsoft has their own Windows Phone in the works

#8
post #6

If true, this signals a huge shift in WinPhone strategy. Up until Microsoft's (ostensible) goal has been to secure a place for a proprietary, commercial OS that runs on OEM hardware (pretty much the Windows model on mobile). Microsoft jumping in with their own devices would probably signal the end of that, and the whole business will become much more Apple-like (vertically integrated, no OEMs). I can't imagine an OEM…

How is this different than Google making its own phones?

Exactly. What the above poster doesn't realize is that he has already been misproven. There are many companies willing to go up against the guys who make the operating system. It's not the end of the world, it's just the addition of strong competitor into the system.

Re: Microsoft has their own Windows Phone in the works

#9
post #6

If true, this signals a huge shift in WinPhone strategy. Up until Microsoft's (ostensible) goal has been to secure a place for a proprietary, commercial OS that runs on OEM hardware (pretty much the Windows model on mobile). Microsoft jumping in with their own devices would probably signal the end of that, and the whole business will become much more Apple-like (vertically integrated, no OEMs). I can't imagine an OEM…

How is this different than Google making its own phones?

You don't pay Google for Android.

Re: Microsoft has their own Windows Phone in the works

#10
post #9
post #6

Earlier quoted context omitted.

How is this different than Google making its own phones?

You don't pay Google for Android.

Actually you do, unless you're Amazon. For access to the Google Play store, GMail, Maps, Navigation, Youtube etc. etc. Those are neither free nor Free.

http://www.reghardware.com/2011/09/21/andy_pad_chief_admits_...

It's very telling that most people do not know this.

Google sent a C&D to the Cyanogen Mod folks for bundling these apps. If you install CM, you have to download the app store app from someone committing copyright infringement.

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