I’m trying to be illustrative through glibness here, but… If consumers can’t afford the prices required to pay a restaurant’s labor living wages, then perhaps they’re not viable customers of that restaurant. Minimum wages above the market-set rate are a form of price control. The distorting effects of price controls—in this case, contributing to shortages of low-margin restaurant meals—are economically inevitable.
It is quite the juggling act: you have employees demanding to be paid more, the cost of goods/inflation steadily rising, while customers wanting everything to be cheaper. Something has to give somewhere, the challenging part would be to know where.
McDonald's is losing its low-income customers
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Re: McDonald's is losing its low-income customers
#122They've been pushing $5 value meals recently because the dollar menu's just not fiscally feasible anymore and $10-12+ for the normal value meals isn't a value to most people.
Re: McDonald's is losing its low-income customers
#123These articles deliberately skew reality to fit an anti-worker narrative. All the focus is on costs of labor and materials, with not one single sentence devoted to McDonald’s own financials - like the growth of their margins, the share buybacks performed, the executive compensation, or the franchising model itself. When I was rallying for a higher minimum wage and was challenged on it driving up costs, I made it abun…
Re: McDonald's is losing its low-income customers
#124Re: McDonald's is losing its low-income customers
#125Re: McDonald's is losing its low-income customers
#126Every time I go to Mcdonald’s, I just think wow, I should have gone to Chipotle. Less expensive and healthier. Better in just about every way. Except no drive thru and you get less food if you order online with Chipotle
Re: McDonald's is losing its low-income customers
#127I can only speak for the UK but for quite a while now, McD's has become an uninviting experience, with miserable staff, menu screens that visibly tell you to hurry the f*k up and choose the product. Not to mention customers vying with delivery drivers for orders. I think the problem applies to all-income customers.
My experience is that quality in McD is rapidly declining. We may agree was never a Michelin star restaurant. But I remember being more or leas enjoying the food. Now I just can’t. Maybe I’m getting older. But I would swear the quality is much worse now than say 5 or 10 years ago.
Re: McDonald's is losing its low-income customers
#128Earlier quoted context omitted.
You're probably imagining two black coffees, and all three drinks being of modest size like medium. But if you turn those into "specialty" coffees and upsize them, and then add ~10% sales tax, it's very plausible that the price was closer to $20 than $10. Between prices inflating and people's tastes being pretty unmoderated and indulgent for a long while now, the total cost of "everyday" expenses adds up quick. Even…
> if you turn those into "specialty" coffees and upsize them, and then add ~10% sales tax Right off the bat, it's McDonalds, there are no "specialty" coffees. And the sales tax is irrelevant, what matters is what comes out of the pocket. $20 for McD-quality coffees and soda is insanely expensive. It puts it above places like Starbucks which makes no sense because there's a Starbucks literally 50m/150ft away from that…
Re: McDonald's is losing its low-income customers
#129Beef and salaries? They mean executive salaries right? Because average McDonald's hourly pay ranges starts at $8.94 per hour.