I sympathize with the startup argument: heavy compliance costs can stifle early innovation. But the solution shouldn’t be “weaker rules.” It should be smarter rules, clearer safe harbors for small actors, browser-level consent primitives for users, and stronger enforcement against dark-pattern CMPs. That keeps privacy meaningful without killing small businesses.
Browser level consent primitives would be a significant improvement on the status quo.
But that's only a small part of a huge legal frame, and as I said I don't know much about these problematics.