Earlier quoted context omitted.
Microsoft committed to purchase the plant's capacity for 20 years. And US electricity demand grew very slowly from 2005 to 2020. It is growing rapidly now.
At around $110/MWh, according to the article. This is about 50% higher than what utility-scale PV or wind would cost. Guess they're using OpenAI accounting.
So Microsoft is less price sensitive than other electricity customers.
Plus they get the PR and hype boost from saying they are using nuclear, which is huge right now. Which is big enough that the other hyperscalers thought they had to announce new nuclear projects, even though it will be a decade before those new nuclear projects could ever come on line.