I work in house and had a similar AI agency day over the last few months. I came to the same observations; lots of experts not much expertise. I think my wider team are on par with their ability and understanding so we now can sift through the BS a bit easier. Nod, smile, accept that no one has a clear understanding.
The real talent is building this stuff, everyone else is just part of the marketing effort.
One can argue that a lot of "building with AI" is commoditized by fine-tuning and RAG libraries or even reduced to prompt engineering. A lot of it is also tricks that might work on one dataset but not others. Putting together libraries fueled by pizza and coke gives an illusion of skill and speed.
Are there grifters who are jumping onto the AI bandwagon? Of course! In spades. Are there also engineers who want to build up their skills and are failing to do so or in the process of doing so? Of course, this happens too! But there are also people who are trying to understand, debug and improve models who are not necessarily "building". After all, the scaling laws paper (the original one) was a result of pure analysis of empirical data.