Interesting. I'm trying to get my parents to drop their Charter landline - which, yes, is $40/mo, and yes, they both have cell phones - but they haven't wanted to because it'd be difficult to get everyone to change the numbers.
I think the biggest aspect of this is the "redirect to two numbers" - my parents would love that, since they would both be able to get the messages.
How does it handle voicemail, though? It can't send the voicemails to both phones, presumedly.
And btw, I'm surprised by the negativity in the comments here. This is a product targeting a segment of consumers who are not as technologically adept and probably feel "trapped" with their landline - an instant out as convenient and cheap as this is much more attractive than porting their landline number to a new mobile line or trying to figure out how to get a landline to Google Voice, which is a complicated and costly process (going by http://www.zdnet.com/blog/government/google-voice-a-step-by-...)