I liked the Transmeta web page from before they launched. It was just bare HTML with no styling. It said: This page is not here yet. The product hype and lack of knowledge about what it was meant that nobody knew what to expect. In these hyped expectations, and with Torvalds on board, everyone expected that everything would be different. But it wasn't. A similar product launch was the Segway, where we went from this…
The problem with Segway in Germany was rather the certification for road traffic. Because of the insane red tape involved, the introduction was delayed, and for the same reason nobody thus wanted one.