I'm super bullish on this. I think this will end up being FB's first big cash cow. I never thought advertising was anything more than a stop-gap to cover costs, Zuck has always hated ads. Personally I thought their big revenue stream would probably be to start charging for FB Connect, but this makes more sense. They are basically hooking in at the right point of intent to convert a user, which is exactly why Google c…
The gifting idea is quaint. But to be full-on eCommerce site, well that's yesterday's news.