All depends on the quality of the gifts. If they're chintzy, good luck. But if it's quality stuff, cool. It's got to be of a higher level than Zynga was for apps. Facebook would be served best by controlling gift quality with an iron fist. I'm a little skeptical they'll do that, but maybe. This is very cool, though "Friends ... can swap for a different size, flavor or style before the gift ships." Still. Quality. Qua…
Example: when my distant friends announce that they are expecting a baby I usually have to contact them to get mailing info so I can send them one of my favorite children's books. If Facebook can make this happen in just a few clicks, then I'll gladly use their service.