I run an ecom store that gets a lot of its customers from Twitter. I was also shocked to see my traffic double or triple overnight and thought the algorithm had blessed me and my business. Soon realized what was actually happening. Thought other traffic-monitors might appreciate this explanation.
Meanwhile Nikita Bier is pretending they never suppressed tweets with links to begin with, offering the alternative explanation: "a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and people forget to Like or Reply. So X doesn't get a clear signal whether the content is any good"[1]. A bit of a rewriting of history since Elon and his mom both tweeted about how it wasn't fair to use his platform to promote other links/platforms, even banning people who shared profiles of other social networks (including Paul Graham for a period). They suppressed all links shortly after.
[0] https://x.com/cjgbest/status/1985464687350485092
[1] https://x.com/nikitabier/status/1979994223224209709