The core of this success is this, IMO: > Our workload is 24/7 steady. We were already at >90% reservation coverage; there was no idle burst capacity to “right size” away. If we had the kind of bursty compute profile many commenters referenced, the choice would be different. Which TBH applies to many, many places, even if they are not aware of it.
I'd say the core of their success is running everything in a single rack in a single datacenter at first (for months? a year?) and getting lucky. Life is simple when you don't need the costs and effort of reliability upfront.
In any case, not everyone need five nines, and usually it's just much easier to bring down a platform due to some bug in your own software rather that the core infrastructure going down at a rack level.