Live data from Hacker News

Samsung makes ads on smart fridges official with upcoming software update

arstechnica.com

41–50 of 535 posts

Re: Samsung makes ads on smart fridges official with upcoming software update

#41
post #2

Hopefully DNS level ad blocking will help here, and even more hopefully consumers will reject smart appliances. I'd never buy one

They won't. Smart devices tend to be cheap because the manufacturer is double-dipping by selling telemetry and advertising.

Re: Samsung makes ads on smart fridges official with upcoming software update

#42

> "Didn't you have ads in the 20th century?" > "Well, sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games, and on buses, and milk cartons, and T-shirts, and bananas, and written on the sky... But not in dreams."

Ah, lightspeed briefs fit everywhere, on the beach and on your the fridge.

Re: Samsung makes ads on smart fridges official with upcoming software update

#43

You do not buy a smart appliance. Period. A fridge, oven, toaster, washing machine, bed do not need to be smart. Smart is the consumer that is able to spot all this BS ideas that are putting in front of us and avoids it as much as it can.

I don't buy smart devices, unless they work fine without the smart stuff and it's a good buy. I have a "smart" TV because it's a great TV, but it only has HDMI cables plugged into it and no internet connection.

Re: Samsung makes ads on smart fridges official with upcoming software update

#44
post #3

Why is this the best business model we can collectively execute on? Whether it is AI, home cameras, or fridges it seems to just come back to, welp, lets slap an ad on it.

Customers are generally low-information shoppers. They go to a hardware store and ask the salesperson for a fridge that fits their requirements. The rep will show them a few options, and then the customer gets to try them out. This is where the animal brain takes over: Samsung designs for the animal brain. It's sleek. It's futuristic. There's so many doors. It has a beverage drawer. A condiment drawer. You can customize the panels. The animal knows the Samsung fridge is better, and customers likely won't know any better if the salesperson doesn't tell them (and would they? They make a better commission on the more expensive fridge)

Re: Samsung makes ads on smart fridges official with upcoming software update

#45

> Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users. What is a contextualized ad?

Contextual means based on related taxonomy of interest. How that interest is measured and what "related" means is proprietary.

This is distinct from demographic (trends based on physical attributes, like age) or geographic or behavioral (your buying patterns) and they already know the device targeting because it's their fridge.

Classic digital advertising vectors.

Re: Samsung makes ads on smart fridges official with upcoming software update

#46
I've managed to mostly excise Samsung from my digital life (except for phones that family buys without my knowledge and that I have to troubleshoot), and I have been happier for it for many decades now.

(This was after direct exposure to their Tizen engineering team back in the early 2000s)

I stayed away from their phones, SmartTVs, everything.

Re: Samsung makes ads on smart fridges official with upcoming software update

#47
post #13

> Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users. What is a contextualized ad?

Probably ads for things that you would think of buying when you're standing near the fridge in the kitchen. So not Clash of Clans but La Croix.

Well, they probably won't be able to sell enough ad space to supermarkets, so people will get ads for "World of Tanks" and sports betting.

Re: Samsung makes ads on smart fridges official with upcoming software update

#48

> "Didn't you have ads in the 20th century?" > "Well, sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games, and on buses, and milk cartons, and T-shirts, and bananas, and written on the sky... But not in dreams."

Futurama right? When fry buys that underwear?

More than technically correct—the best kind of correct—you are plain correct.

(I've used em-dashes since before LLMs and I'm not fucking stopping now)

EDIT: s,',,

Re: Samsung makes ads on smart fridges official with upcoming software update

#49

This guarantees I'll never buy a Samsung appliance. If they're this willing to screw with their customers today, they'll do it again tomorrow. Sadly, I'm including their TVs in this. I have one today, displaying the output of an Apple TV and not directly connected to the Internet because hah, no way, but I'll be shopping around when it comes time to replace it. Pity. They make nice stuff. Not nice enough that I'm wil…

> I have one today, displaying the output of an Apple TV and not directly connected to the Internet

That's how I do it as well, and I hate that dumb TVs are getting increasingly more rare.

I know the day is coming where any new "Smart" TV will mandate you connect it to the internet to go through some initial setup process or require regular phone homes to function, and I'm not looking forward to it.

I don't want my TV to do anything except display whatever I have connected to it. It's job stops there.

Re: Samsung makes ads on smart fridges official with upcoming software update

#50

> Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users. What is a contextualized ad?

Contextual means based on related taxonomy of interest. How that interest is measured and what "related" means is proprietary. This is distinct from demographic (trends based on physical attributes, like age) or geographic or behavioral (your buying patterns) and they already know the device targeting because it's their fridge. Classic digital advertising vectors.

"I noticed you had Yoplait brand yogurt in your fridge. Here's a coupon for $0.75 off your first six-pack of Chobani!"
Post reply on HN