Earlier quoted context omitted.
That would depend entirely on the cost of the initiative and what other things, including potentially more effective ways of rescuing kidnapped children, could be done instead. No, that is incorrect. The program would be regarded as successful if it rescued one child at any cost. It is possible that there are more effective ways, but the existence of those possibilities does not preclude a less effective way of being…
Finally, on a personal note I believe attempting to argue that returning a kidnapped child to their parents may NOT be regarded as a success because of the "cost of the initiative" is morally indefensible. But surely this isn't the case or each of us would personally have to dedicate all of our own time and money to finding every missing child, correct? Why aren't you using your salary to run ads on Facebook with the…
No.
"Success" in this case is defined by reuniting a parent with a child. Using monetary conditions to weigh that is immoral IMHO.
However, there is no implication that anyone should spend their money in this (or any other) way. Indeed, I don't believe that there is any moral imperative to implement this on their website. That is a personal decision and is best left to the person making it.