Earlier quoted context omitted.
Maybe they got the idea from Google Code, which helpfully shows me a QR code for the tarball I'm about to download, for all those times I'm using the browser on my desktop and the IDE on my phone.
It's a QR code of the tarball's hash, so you can do an easy (albeit less secure) visual verification instead of comparing two text strings.
Actually, looking at the URL of the QR code image itself, it is for the download URL.