It's really funny to watch tech journalists try to write about Google infrastructure from the outside, based only on one paper... Hell, it's usually really funny just to watch tech journalists try to write.
The sad part is web programmers think these blogs are some sort of programming advice. "What is your stack?" == "I am an idiot."
How does it feel to "kickstart a revolution" (those are Mr. High Scalability's the exact words) every time you publish a paper?