Everyone knows this including the Companies that say these things and their customers.
They leverage/exploit the fact that it takes time to Verify anything. [Hype-verification gap]
Their theory goes if you use that time delay to beat the drum louder than the next guy you have a shot at attracting more customers, investors, employee, govt support than if you dont. Those who don't do it appear less Ambitious or Capable. Exploit and amplify that also.
Chimps have 3 inch brains. And this is all easier to do than solving quantum field equations. So they do it happily, cluelessly, patting each other on the head about how fascinating they are.
As soon as one chimp troupe (corp) does it well, everyone else does the same, and that's when the entire system experiences a phase transition.
It's no more about what individual chimps or companies say or think, a super structure has emerged, which traps everyone Inside the super structure, into patterns they can't escape.
Stories emerge about what the super structure is then doing. Outsider and Insider stories start diverging. And we get a bifurcation point a moment in chaos theory where one neat line splits into 2, 4, 1000, until you can’t tell what’s signal and what’s noise[1] It’s all feedback where every claim feeds on every other claim, a forest of branches growing out of thin air and verification moves too slowly to prune it.
So what's the message to the kids watching it all and getting absorbed by it?
Recognize when you have jumped into the chaos stream between bifurcation and verification. When everything starts to sound urgent, revolutionary, world-changing but no one can show you how or why youre standing dead center in chaos. Stories multiply faster than facts can catch up, where everyone’s pretending to see patterns that arent there yet. The louder it gets, the less meaning there is.That’s your cue to walk sideways. Dont let it drain your attention, time and energy. There are better things to do in life.
[1]https://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/Lo...
